Home "3·15" store started the price war ahead of schedule


The days of home sales last year were not good. This year, the “warm spring” of home stores seems to be particularly early. An interview with the reporter of the Business Daily found that although there were still more than half a month from the “3·15”, many home stores and merchants started the price war in advance, striving to share more market share.

Spring is the peak season for house decoration. The reporter visited a number of home stores in the city and found that many citizens are preparing to start their homes soon after the holiday. A furniture dealer said that every year around March, the home building materials industry will have a price increase. A wallpaper dealer introduced that in recent times, the traffic volume has obviously increased. After the holiday, the business has been much better than the same period last year.

The reporter visited the major stores to see that the post-holiday home, Juxinmei, Hongxing Meikailong, Jianmat and other stores have begun preparations for promotional activities. "The first round of promotion in previous years generally appeared in "3·15 or so", but many sales promotion activities in this year are ahead of schedule." The relevant person in charge of the operation department of the Southwest Branch of the Real Home said that from February 16 to 3 On the 17th of the month, 10 grams of gold bars can be taken for every 3,000 yuan of furniture and building materials, and you can also enjoy the "new trade-in" of furniture.

According to industry insiders, the “3·15” spring market is especially important for merchants and stores. The promotion is the strongest in the year, and in March and April each year, major brands will focus on launching new products, and some old products will be treated at low prices. , is a good chance to fork.

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