Zou Ming Ming Brings Development Opportunity to Professional Boxing Date:2015-03-13 09:33
In recent days, Zou Shiming has often been seen on billboards at airports in Macau, on hotel brochures, and even at major Macau casinos. Before entering the professional boxing championship, the Olympic champion was the exclusive label of Zou Shiming, but in fairness, the effect of this label was limited, and it almost continued the frequency of the four-year heat once in sync with the Olympics.
Two years ago, at the age of 31, Zou was the latecomer to professional boxing, but he was also the first person to brave the taste of crabs. Leaving the system, he tried the hardships and pains experienced by professional boxers, but he also received generous returns.
In terms of appearance fees, Zou Shiming initially played professional games for 300,000 U.S. dollars. With several successive wins, he detonated China’s enthusiasm for the boxing market. His appearance fees rose to 700,000 U.S. dollars. This time, the battle for the gold belt, although no exact figures were given, but Li Sheng, president of Sheng Lishi, the brokerage company, said: The figure should be higher than the previous game. According to industry experts' predictions, if the battle for the gold belt wins, Zou Shiming’s worth will increase to 1 million US dollars.
It is Zou Shiming’s commercial value that is worth rising. In May last year, Zou Shiming guest starred in the Hollywood blockbuster "Transformers 4" as a guest character. Although he was not heavy, he was able to make a debut in the popular movie. Zou Shiming's star effect has already been initially reflected. Today, Zou Shiming has already had three commercial endorsements. Once the gold belt is added, the money can be expected.
Benchmarking incentives for latecomers
Zou Shiming's influence on Chinese boxers. Wu Guoquan, a boxer who played in the 7th padding game, said that he is confident in the future because Zoushi has opened a good start.
From the amateur sports school to the provincial team, the national team, and professional boxing outside the system, before Zou Shiming, there was no way to learn from the growth of domestic boxers. Zou Shiming's approach to this transformation has pointed out a new path for Chinese boxing that urgently needs to break through.
The attention of the media, the recognition of the market, and the establishment of a professional boxing brokerage firm allowed boxers to see hope and direction. Including Wu Guoquan, Yang Lianhui, Zhang Zhilei and other names, are also increasingly appear on the media and television screens.
Li Sheng said: China has never lacked a good boxer. What is missing is only a suitable platform. Today, Shengli’s family already owns many boxers including Zou Shiming and Yang Lianhui. This year, Li Sheng plans to hold more than a dozen boxing matches in China. The professional boxing Chinese market has begun to take shape and has certain conditions.
It takes time to make a profit
Although professional boxing in China has smelled the breath of spring, it will take time for real spring to come.
Today, professional institutions for professional boxing have gradually matured, and trials have also begun for sales, promotion and media packaging of professional boxing coaches and boxers. But the business of losing money, making money and spending money in boxing matches, is still continuing.
Li Sheng repeatedly emphasized that tickets, television copyrights, sales of licensed products, and sponsorship are the main sources of revenue for professional sports competitions. However, for the moment, the revenue from ticket sales is basically negligible. TV copyright sales are the opposite and they have to pay to television stations. Sales of licensed products are also negligible, and sponsorship is almost the only source of income to support domestic professional sports. This is obviously quite a distance from the mature professional boxing market. Like professional basketball and professional basketball, the biggest income comes from television copyrights. At present, China’s professional boxing arena is still a luxury.
However, Li Sheng said that although the professional boxing market cultivation still needs time, investment and output are difficult to reach a balance in the near future, but Zou Shiming's test of water in the past two years, at least let people see the hope and direction.
In recent days, Zou Shiming has often been seen on billboards at airports in Macau, on hotel brochures, and even at major Macau casinos. Before entering the professional boxing championship, the Olympic champion was the exclusive label of Zou Shiming, but in fairness, the effect of this label was limited, and it almost continued the frequency of the four-year heat once in sync with the Olympics.
Two years ago, at the age of 31, Zou was the latecomer to professional boxing, but he was also the first person to brave the taste of crabs. Leaving the system, he tried the hardships and pains experienced by professional boxers, but he also received generous returns.
In terms of appearance fees, Zou Shiming initially played professional games for 300,000 U.S. dollars. With several successive wins, he detonated China’s enthusiasm for the boxing market. His appearance fees rose to 700,000 U.S. dollars. This time, the battle for the gold belt, although no exact figures were given, but Li Sheng, president of Sheng Lishi, the brokerage company, said: The figure should be higher than the previous game. According to industry experts' predictions, if the battle for the gold belt wins, Zou Shiming’s worth will increase to 1 million US dollars.
It is Zou Shiming’s commercial value that is worth rising. In May last year, Zou Shiming guest starred in the Hollywood blockbuster "Transformers 4" as a guest character. Although he was not heavy, he was able to make a debut in the popular movie. Zou Shiming's star effect has already been initially reflected. Today, Zou Shiming has already had three commercial endorsements. Once the gold belt is added, the money can be expected.
Benchmarking incentives for latecomers
Zou Shiming's influence on Chinese boxers. Wu Guoquan, a boxer who played in the 7th padding game, said that he is confident in the future because Zoushi has opened a good start.
From the amateur sports school to the provincial team, the national team, and professional boxing outside the system, before Zou Shiming, there was no way to learn from the growth of domestic boxers. Zou Shiming's approach to this transformation has pointed out a new path for Chinese boxing that urgently needs to break through.
The attention of the media, the recognition of the market, and the establishment of a professional boxing brokerage firm allowed boxers to see hope and direction. Including Wu Guoquan, Yang Lianhui, Zhang Zhilei and other names, are also increasingly appear on the media and television screens.
Li Sheng said: China has never lacked a good boxer. What is missing is only a suitable platform. Today, Shengli’s family already owns many boxers including Zou Shiming and Yang Lianhui. This year, Li Sheng plans to hold more than a dozen boxing matches in China. The professional boxing Chinese market has begun to take shape and has certain conditions.
It takes time to make a profit
Although professional boxing in China has smelled the breath of spring, it will take time for real spring to come.
Today, professional institutions for professional boxing have gradually matured, and trials have also begun for sales, promotion and media packaging of professional boxing coaches and boxers. But the business of losing money, making money and spending money in boxing matches, is still continuing.
Li Sheng repeatedly emphasized that tickets, television copyrights, sales of licensed products, and sponsorship are the main sources of revenue for professional sports competitions. However, for the moment, the revenue from ticket sales is basically negligible. TV copyright sales are the opposite and they have to pay to television stations. Sales of licensed products are also negligible, and sponsorship is almost the only source of income to support domestic professional sports. This is obviously quite a distance from the mature professional boxing market. Like professional basketball and professional basketball, the biggest income comes from television copyrights. At present, China’s professional boxing arena is still a luxury.
However, Li Sheng said that although the professional boxing market cultivation still needs time, investment and output are difficult to reach a balance in the near future, but Zou Shiming's test of water in the past two years, at least let people see the hope and direction.