How to avoid being swayed by various trends in the practice of furniture sales

The rise of the Internet has changed consumers' consumption behavior to a considerable extent; the rejuvenation of consumers has also brought about tremendous changes in consumer preferences. “Traditional” and “emerging” home furnishing companies have launched fierce competition in order to compete for consumers with new consumption characteristics. The furniture dealers at the forefront of this melee are most sensitive to this.

How to adjust the business strategy to deal with this ever-changing market competition has become a top priority. Xiaobian understands that no one can live in an invincible position. In a new market environment, how can dealers avoid “excessive force” when adjusting their business strategies? The market is constantly changing, how to avoid being colored in furniture sales practice. The tide "shakes" the eyes?

Nordic wind calmly recognizes

The autumn exhibition of the famous furniture exhibition, which is known as the wind direction of the home furnishing industry, has just ended. Compared with the past, this year's famous furniture exhibition has a distinctive feature: diversified and multi-format market, broadening and lengthening the industrial chain and promoting Cross-border integration. These characteristics clearly reflect changes in the business model of the industry. For most dealers, this is a brand new format, and the deep meaning needs to be carefully studied. Most dealers are more concerned about the trend, the product is good to sell.

If the Nordic style was only a trailer in the industry, the Nordic style of the autumn furniture show successfully celebrated the rise of this trend. Of course, the American furniture market is still hot, and there are still many new products.

Is the Nordic wind really a big trend like the products on display?

- In fact, the wind is not as good as it is. Sometimes it is easier for the wind to get lost in the wind.

Looking closely at the Nordic products launched by major furniture companies this year, it is not difficult to find that many of them are going to go to the trend to go to the arty. The natural and simple style expressed by Nordic style furniture is easier to imitate. Some enterprises deliberately pursue this style, but they have the effect of succumbing to the effect of the East. True Nordic style furniture conveys a state of life rather than a formal similarity.

These follow-up products, which are launched with the style, can also be favored by some dealers, but it is difficult to predict whether they can get the real recognition of the market.

Imitation and not the essence, the test of the market is the test that furniture companies really face. At this time, dealers should rationally face this sudden wave of trends.

Color furniture has its own heights

Another feature of this year's exhibition exhibits is also more prominent, that is, the color is more vivid, the gorgeous color is not unique to this furniture exhibition, but this year is particularly brilliant. With the rejuvenation of consumers, the color of furniture products will be more bold and brighter, more in line with the tastes of young consumers.

However, the coordination of color matching is not always coordinated by every furniture manufacturer.

In recent years, a Malaysian brand that shines in famous furniture has its original design that embraces the market with color. Every time it is amazing, it attracts the attention of a large number of dealers once the market is launched.

Other brands launched the classic color matching is also very popular, this year for the first time to participate in a famous furniture exhibition of Southeast Asian brand furniture, its products not only strong sense of line design, several classic retro color matching has also received much attention, in the hall The dealers who came to consult constantly, and the person in charge said that the exhibition was very rewarding.

Some people are happy that someone is jealous, and a brand that uses the same color to look at the ball is not so lucky. There are so many people in the library, and there are not many dealers who consult in depth. Insiders looked through their product manuals and found that their furniture was mostly functional small-bedroom sofas, but the color matching was somewhat outdated and slightly vulgar. In contrast, such color matching may yield a certain amount of users in the third- and fourth-tier markets, and higher-end market acceptance will be lower.

Products and the market are inseparable. Although the market has changed greatly in recent years, the appropriate transformation of products and business strategies is conducive to the development and growth, but dealers should not be blindly followed by these changes. The market is mainly composed of consumers. Dealers who are in contact with the frontier market should understand their customers and understand the needs of their markets.

The grading of the market is an undeniable thing, rationally looking at the market and making the most reasonable choice. A Xi'an dealer with 20 years of experience in the furniture industry mentioned in an interview with the industry that although the current big market environment has caused the industry to not do well, the overall development trend of the furniture industry is still good. Development, steady and steady, adhere to self in the market changes, not to be blinded by the market trend is the last word.