Twelve years into the United States, Minute Maid's first large-scale knife packaging, Yan value burst table to prevent the unity of the United States!

[Chinese Packaging Network News] As we all know, Coca-Cola has 20 billion US dollars brand, Minute Maid is one of them. Xiao Bian recently learned that Minyou has launched its first sub-brand “Zhen Cui” high-concentration fruit juice series since it landed in the Chinese market in 2004, and has boldly reformed packaging!

Compared with the previous traditional straight bottle type, the fruit juice source series really looks dazzling, the spherical protrusions on the neck are cute and playful, and the colors used are also thick “cartoon style”, which can not only quickly attract consumption on the shelf. Eyesight, I believe it is fun to play in the hand and it is a good choice for young people who are pursuing “fresh”.

In addition to the “innovation” on the packaging, the Juice Source Collection has also adjusted the fruit juice content: the orange fruit juice content is about 10%, the fruit juice content of the orange extract is 30%, and the high-concentration fruit juice ranks .

At present, the juice source series has been promoted on the WeChat public account and Weibo account of Coca-Cola branches. However, Tmall, Jingdong and other e-commerce platforms have not yet seen the product.

The “Lyric Lyrics” label printed with two-dimensional codes and the mineral water label “News”... In the past two years, “bottle marketing” has become increasingly popular, and more and more beverage companies have begun to use their ideas for packaging. , Coca-Cola, Nongfu Springs, and other unified brands all have amazing products available, especially the unity has quite a lot of experience and achievements. With the continuous rise of social consumption of aquatic products and material demand, consumers’ consumption patterns and consumption concepts have undergone earth-shaking changes. Nowadays, people are increasingly pursuing personalized and customized consumption experiences. To a certain extent, “bottle marketing "It is a social trend.

So, does the Minute Maid's bright new packaging hold consumers' hearts?