Most of the Japanese stationery market is notebooks, stationery gifts, office supplies, etc. Individual stores are built with musical instruments or stations to form a certain momentum. Each store has its own characteristics to enhance people's awareness and expand consumption. group.
Japanese office supplies focus on the environmental protection of materials, and try to use traditional materials different from the past to increase the added value and freshness of the products. If you love the impact of Apple computers, translucent plastic materials can be seen everywhere in the office stationery.
With the popularization of environmentally friendly products, Japanese consumers' environmental awareness has not started as early as in Europe, but in the Japanese market, many products that emphasize environmental protection, such as bookshelves made of corrugated cardboard and various antibacterial stationery, can be seen.
The color of office supplies in the Japanese market is popular in silver, pink and apple. Silver is originally made of aluminum chrome alloy used in the information product notebook in 1998. Its light weight and durability are characterized by noble temperament. Such colors can be matched with information equipment on office stationery.
Speaking of stationery gifts, there is no country in the world that is comparable to Japan’s gift-giving. Therefore, the Japanese sent a huge market by gift. In the Japanese gift market, there are two main categories of personal gift gifts and corporate business gifts. Under normal circumstances, Japanese children, single professional women and the elderly have become the main consumers in the personal gift market. From sending a pen to sending a set of high-end stationery and other supplies, many Japanese companies have also taken the opportunity to adjust the product structure. , launching new and popular products. There are two seasons for gifts between Japanese companies each year. One is Zhongyuan, in the middle of the year; the other is the end of the year, at the end of the year. This period is also the season for Japanese merchants to fight business.
In the Japanese market, student stationery is not only rich in style, but also has many functions. The manufacturer also designs stationery as a toy or gift according to the nature of the child. There are only one type of stationery box, and there are nearly a hundred different styles. Some are designed into cars, cabins, etc., and some are printed with various cartoon patterns. In addition, the scented eraser, the beautifully decorated watercolor pen, and the notebook with the popular cartoon are also dazzling. Most of the students' stationery objects are targeted at high school students and college students, especially female students. Before the start of the school, the subject was converted to a new school child. Schoolbags and pen cases have become a necessity for new students, and they have prompted the store to purchase large quantities of goods and launch various powerful offensives to obtain the greatest economic benefits.
At present, in the Japanese market, European products still seem to be favored by many Japanese people. Many traders directly introduce European products, but the unit price is also high.
Source: Internet
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