The children's food market is a relatively special market. The consumer group of children's food is children, but parents are participants in the consumption process or decision makers, so there are two groups of children's food consumers: children and parents. The minds of these two consumer groups are very different. Therefore, in the design of children's food packaging, these two consumer groups should be organically linked to achieve a win-win situation.
When designing children's food packaging, pay attention to:
1. Picture design for children's food packaging. Picture design is a very good way to convey information. It is a visual symbol and is one of the components of food packaging design. In the design of children's food packaging, in the process of picture design, children's cognitive ability and comprehension ability should be taken into consideration, and the food information to be expressed should be directly conveyed by graphic design.
2. The color design of children's food packaging. Color design is an indispensable part of many elements of food packaging design. In the packaging design of children's food, the designer must understand that the child's color response is simple, and the child is only sensitive to the bright color with strong color.
3. Text design for children's food. The text design has the most direct clarification of children's food information in a clear, intuitive and concise way of expression. This makes the overall communication of children's food information more powerful and deeper than the expression of individual picture design or color design. So use graphic design and text design to connect and complement each other and find a balance between them.
The design of children's food packaging is mainly based on the information transmission of graphic design, and with the colorful and interesting text, it can effectively attract children's attention. For parents, children's food packaging design is based on textual information, paying more attention to the authenticity and reliability of information. Only by rationally designing children's food packaging can we better attract consumers.
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