With the arrival of the graduation season, the largest long-rental apartment brand in China has released the first “Pan 90 Post-Leasing Life Report†in conjunction with Tencent Real Estate. After the Pan 90 is a group of young people born between 88 and 95 years old, sunny, rational, positive, kind, sincere and strong, is a collective feature of them. In addition to these, what are their behavioral habits in renting and renting lifestyles? Take you to enjoy their real life in the bustling city.
Based on the 850,000 free tenant big data and 2,600 questionnaires, this report explains in detail the behavior habits, consumption preferences and living life of users after the Pan-90s from the dimensions of tenant portraits, rental habits and rental lifestyles. the way.
Among the freely accessible 850,000, the number of male contractors is significantly larger than that of women. Male contractors accounted for 54% and female contractors accounted for 46%. For the better living, male demand is no less than female.
Although Pan-90 has accumulated a certain amount of work experience and income is relatively stable, most of the choices are shared with people. In the life of sharing, the most important thing is to deal with neighborhoods. Freely, the constellation of the roommate will be displayed publicly on the App page to easily match the appropriate tenant. What kind of constellation is most popular with future roommates? In more than 2,600 questionnaires, elegant Libra, Gujia Cancer, and Perfect Virgo were among the top three most popular roommates.
In the first-tier cities such as Beishangshen, due to high work pressure, high cost of living, and less social space, the number of single people is increasing year by year. In the post-90s, 51% are single Wang, 32% are in love, 10% are married, and the remaining 7% are in the midst of ecstasy. Single is a kind of pain that can breathe, but singles also give birth to a huge "one person economy."
According to the statistics of the Ministry of Civil Affairs, the number of people living alone in the country has risen from 6% in 1990 to 14.6% in 2013. The single-person living group has become increasingly large, and the youth living alone has become a social phenomenon that cannot be ignored. The "Pan 90 Post-Leasing Report" shows that 65% of the Pan 90s choose to live alone. One person, one room, and the loneliness also enjoy the freedom of being alone.
In the rental process, after the pan 90, from the sharing to the entire rent, step by step upgrade. The average age of secondary-seat users is 22-24 years old, and the average age of master bedroom and one-bedroom tenants is 25-27 years old. With age, income levels, consumption levels, personal and family needs, etc., young people aged 28-29 are more inclined to choose two-bedroom for full rent.
What kind of house is the most popular? After the Pan 90, there is a set of standard selection criteria. Among the many answers, the quiet was elected first. There are shopping malls nearby, and they also get a call within 30 minutes of going to work. It can be seen that after the Pan 90 and its fancy traffic location, surrounding facilities and community environment. At the same time, it is not accepted that roommates smoke, curtains need to be opaque, and wooden floors in the house must be selected. After the Pan 90 is a generation of consumer upgrades, they pay attention to the quality of life, indoor room decoration and home configuration.
In the Imperial Capital, where is the gathering place after the Pan 90? Sharing and renting know the difference. Rongze Jiayuan, Hongshan Homeland, Pixel North District, Shaoyaoju Beili, Tiantongyuan Xiyuan became the most popular community for the Pan-90s. And Rongfeng 2008, Rongze Jiayuan, Pixel Southern District, Beijing Xintiandi, and East Asia Third Ring Road are the piles of the entire 90-year-old tenants.
In the mixed market of fish and dragons, the rights of renters are often not protected. In addition to passive rent change, coupled with the faster frequency of job change in Beijing, 78% of the pan-90 said that it has changed rent. Among them, 44% changed 1-2 times, 26% changed 3-5 times, and 8% changed more than 5 times. Only 22% of the Pan 90 did not change the room, the first time will be very comfortable.
How to pay after the pan-90 rent? The report shows that 90% of the pan-90s pay their own rent, and only 10% said that others pay. Among the pan-90s in which they paid their rents, 44% were independent women who already had boyfriends. Women also have boyfriends. By paying rent, we can see the economic independence of modern women.
40% of the pan-90 after solving the problem of eating, choose to do it yourself. 41% of people choose to take delivery, the number is equal. Another 15% said that overtime madness has only been eaten at the company.
Everyone has some unknown life quirks, and the Pan 90 is no exception. When they return home, 25% of people will insist on arranging the hangers in one direction, 20% of people like to take off their clothes and let go of themselves, 13% like to think about life in the toilet, 16% of people must squeeze the toothpaste from the back Squeeze before. From these life quirks, we can see the unique attitude towards life after the Pan-90.
After the Pan 90 is a generation that is deeply affected by the Internet. Today, with the development of information and the speed of circulation, 65% of the Pan 90 is easy to feel lonely. Age autism has become a social topic for young people. Participating in a friend's party to solve loneliness is the most common medicine they use.
How to improve the happiness of renting a living, 21% of the Pan 90 think that cleaning the room is the best way to improve happiness. 14% of people think that making a fine dinner can make happiness quickly upgrade. Sports and fitness, planting flowers and plants each ranked 13% in the proportion of 13%. According to the statistics released in the “First-Line City Youth Sleeping Position Report†released last year, more and more young people are willing to pay attention to the home improvement, and to improve the happiness of renting life.
Pan 90 refused to be tagged, but did not refuse to label itself. In their view, the empty nest youth, high value, brain hole, night autism, two young people, overtime madness, is their true portrayal.
After the Pan 90, I agree that what kind of house I live in represents their attitude and way of life. At the same time, they also hope that by living better, they can have more wonderful interactions with roommates, cities and society. In the era of consumption upgrades, the Pan-90s are becoming a force that cannot be ignored in the long-term rental apartment industry. Under the great attention of policy, society and users, the market prospects of long-term rental apartments are also extremely broad. Grasping the needs of users of a new generation of consumer groups, products and services change as needed, is a problem that every long-term apartment company should learn to think about.
Responsible Editor: Real Estate Internship
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