[Blue Technology] Wen Wei
Artificial intelligence or the new "warship" of Changhong Internationalization.
On September 1st, the first day of the German IFA opening ceremony, Hall 25, Changhong booth, the very prominent "AI Smart Home" became a new label for Changhong Overseas.
The thickness of AI technology was unveiled at the German IFA exhibition, which has revealed the future of Changhong Internationalization. If the first step of Changhong Internationalization is to sell the appliance manufacturing industry, then the second step will be to play the AI.
Attracting many dealers on the spot to stop and watch is Changhong's TV-centered artificial intelligence platform, which realizes the interconnection of smart refrigerators, air conditioners, air purifiers, audio, lighting, curtains, security equipment, etc., through precise and mature intelligent voice. Control, TV large screen display and induction, allowing users to get a more convenient, overall smart life experience.
“Changhong’s artificial intelligence technology has truly achieved integration. I think this is Changhong’s biggest change. In the future, China will attract the European market. In addition to the product itself, it needs a platform that can be interconnected to help customers achieve all connections. I think Changhong has done a very good job in this regard." At the show, a French dealer said.
From the front of the German IFA station to the back of the R&D center, Changhong's blood is integrated into the AI ​​gene. As early as 2012, Changhong established a national-level technology center to set up a computer vision project group. The research and application of basic technology in computer vision is deeply accumulated. At the same time, in the field of voice interaction, Changhong leads the industry, which makes users The interactive experience has been greatly improved, and truly realizes “understanding†and “understandingâ€.
At present, Changhong has accumulated advanced and mature computer vision algorithm results in face recognition, target detection and target classification. Some of the results fill the gaps in domestic technology and have been successfully applied to intelligent terminal products to redefine products.
The four platforms that support the development and commercial application of Changhong AI technology are four platforms: intelligent R&D, intelligent manufacturing, intelligent trading and intelligent operation.
Among them, Changhong's continuous breakthrough and innovation in the field of intelligent manufacturing has been widely recognized at home and abroad, and has become the first batch of intelligent manufacturing pilot demonstration units of the Ministry of Industry and Information Technology and the first batch of Sino-German intelligent manufacturing cooperation pilot demonstration project implementation units.
The goal of trying to internationalize the second step of Changhong, which is dominated by AI, obviously does not stop there. Benefiting from Changhong AI technology, ABB, a world-class robot manufacturer, has formed a strategic cooperation with Changhong. The two companies will jointly build the Changhong-ABB Robot Application Joint Lab to enter the field of industrial robotics.
In AI technology, Changhong has developed and applied sensor module development, speech recognition chip development and application, research and development of artificial intelligence based on big data, application and development of machine vision (face recognition) technology, industrial robot and factory automation technology research and development and application. Great progress has been made in the development and application of home service robot technology, and there are more results transformation and commercial application.
Under Changhong, AI has temperature, beauty and feelings. As a leading company in domestic TV brands, Changhong not only has the guarantee of “military qualityâ€, but also is at the forefront of fashion in design innovation.
Changhong, which is in line with fashion, saw on the booth that the “Art Glass†series TV, which was jointly created with Swarovski, attracted many overseas rainbow powders. The "Wall Paper" TV, which is only 4 mm thick, is truly ultra-thin like paper.
"In my impression, Changhong is a relatively good-looking product, but I don't think this year's Changhong brings us different feelings. TV design incorporates young and fashionable elements. Changhong's change can show that their youthfulness is Connected with the target group." At the scene, a German dealer evaluated Blue Technology.
In the field of white electricity, Changhong products are also iteratively innovating. It is particularly worth celebrating that Changhong Air Purifier successfully won the “Intelligent Purification Technology Innovation Gold Award†issued by the IFA Product Technology Innovation Awards Organizing Committee, and appointed the exhibition image spokesperson IFA Miss For the Changhong live awards, China’s home appliance brand was acquired by Changhong. It is reported that this air purification product is equipped with artificial intelligence technology and will be launched in October.
Technology and quality as the core and cornerstone of Changhong have become a great weapon for their internationalization. Each step has been precipitated by Changhong, or AI technology is used to usher in a new outbreak.
In addition to innovation and upgrading in the technical field, Changhong has further increased its efforts to develop and cultivate its own brands overseas, strengthen independent innovation technology and product research and development, and enhance brand image and brand core competitiveness.
The data shows that Changhong has expanded its markets in Germany, France and the Czech Republic as its core markets, and has expanded its markets in Slovakia, Austria, Switzerland, Slovakia, Spain and Portugal, and plans to achieve rapid growth in 3-5 years.
Standing in the European market, if Changhong’s past traces are home appliances, in the future, AI, which uses home appliances as a carrier, will become a new symbol.
Editor in charge: Liu Bing
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