Zhihua Shi / First Class won two awards of "2019 Chinese Brand Influence Brand of the Year" and "2019 Chinese Brand Influence Top 100"

On May 19th, 2019, the 6th China Brand Impact Evaluation Achievements Launching Campaign was held in Beijing with the theme of “Adhering to Brand Leadership, Promoting the Spirit of Craftsmanship, and Promoting High-Quality Economic Development”. The event was organized by the Organizing Committee of the China International Enterprise Brand Culture Expo, the People's Daily, the Market Report, the China Enterprise News Group, the China International Brand Strategy Research Center of the University of International Business and Economics, and the Discover Brands column. The units were co-sponsored. The conference was attended by more than 300 people from the relevant departments of the state, leaders, experts, scholars and entrepreneurs from all walks of life across the country.

Winning the award is not only a trust in the Chivas/First Class brand, but also a recognition of the leading position of the Chivas/First Class brand in the Chinese home furnishing industry. Zhihua Shi, who dares to break through and dare to catch up, is aiming at the global home furnishing consumers and taking the embarrassing pace of the rise of Chinese home furnishing brands.

Passing on the ingenuity to shoulder the mission of the rise of Chinese brands

China is no longer the “world factory” that people know. The speed of Chinese brand influence is spreading all over the world, and it has gradually become the leader of global R&D innovation. The Zhihuashi/First Class brand, which is committed to enhancing the influence of national brands, has been considered at the international level since its inception, and has demanded itself with first-class and stringent standards. In order to continuously improve product quality and make every detail, Zhihua Shi has introduced many countries and industry standards and regulations, established standardized production process, and has become a synonym for high quality through strict control of every link in the industry chain. .

In the functional sofa iron frame, electric motor, sponge, spring and other core raw materials, it has the ability to fully research and develop production, and has achieved various championship capabilities in the above vertical industries. The products have formed a huge competitive advantage in the world. Focusing on the needs of consumers, Zhihua Shi/First Class provides healthy, comfortable, value-for-money and stylish home enjoyment for consumers around the world.

In addition to personal home furnishing, Chihuahua First Class functional sofas are also widely used in high-end fields such as China High Speed ​​Rail, Shanghai World Expo Cinema, China Southern Airlines, Wanda Cinema and other global top 500 companies, luxury yachts, private clubs, etc. A multi-popular home brand.

Zhihua Shi/First Class has been adhering to the quality of products for decades, inheriting the spirit of artisans, from the top 100 private enterprises in Guangdong Province, the top 500 manufacturing enterprises in China, the top 500 brands in Asia to the influence of Chinese brands in 2019. The annual brand, the comprehensive strength of Zhihua Shi / First Class has been affirmed, and made a great contribution to the realization of the brand power.

Innovation drives "Made in China" to "Chinese brand"

In recent years, “Made in China” officially began to transform into “Chinese brand”. Under the guidance of the national “One Belt, One Road” policy, Chinese brands have burst into commercial power and have ignited the rising horn in the world.

As the leader of China's home furnishing brand, Zhihua Shi also implements the national “Belt and Road” strategy, actively participates in industrial upgrading, deploys overseas markets, and utilizes the brand's own layout advantages to enhance the global competitiveness of Chinese home furnishing. At present, Chivas has more than 3,000 sales terminals in more than 100 countries and regions around the world, showing the beautiful image of Chinese brands to the people of the world.

The report of the 19th National Congress of the Communist Party of China stated that it is necessary to speed up the construction of a manufacturing power, accelerate the development of advanced manufacturing, and promote the deep integration of the Internet, big data, artificial intelligence and the real economy. Zhihua Shi makes full use of intelligence, internet, big data, etc. to provide technical support for enterprises. In 2017, Chivas joined hands with the world's top intelligent manufacturing teams such as Toyota and the world's introduction of high-end intelligent manufacturing talents to jointly develop and introduce automation equipment and robots, establish multiple automation factories, and develop towards the intelligent “unmanned factory” of Industry 4.0. In order to improve the intelligent management of warehouses, Zhihua Shi took the lead in setting up intelligent warehouses in the industry. In addition, Chivas also analyzes consumer needs through the use of big data technology and thinking, and refines the product attributes to enable consumers and producers to integrate and complete the consumer-led industrial chain upgrade.

Chinese brands are on the rise. The Chinese home furnishing brands represented by Minhua are steadily striving. With quality as the foundation for development and innovation as the core competitiveness, we will show the power of Chinese brands to the world through our own strength. In the future, Zhihua Shi/First Class will rely on the comprehensive advantages of home design and manufacturing, industrial brand alliance, etc., firmly grasp the development opportunities of China's home furnishing industry, integrate brand awareness, artisan spirit and national character into modern industrial production and management practices, based on China. Radiant the world, build an integrated platform for industrial value chain, and truly realize the transformation and upgrading of “Made in China” to “Chinese brand”. Promote the development of the world home industry.

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