Omni-channel retail experience store unveiled at the retailer's conference

“Walk in the supermarket, you don’t need to bring a wallet, you don’t need to take a cart basket. You can easily complete the purchase of 'Chai rice oil and salt vinegar tea' with one mobile phone. You can pick up the goods directly when you walk out of the supermarket, and you can share the shopping cart with your friends... At the 9th China Retailers Conference & Exhibition held yesterday, an omni-channel retail experience store attracted everyone to watch, and the delightful shopping experience was well received by consumers.

This shop is not big, about 100 square meters, but there are large and small QR codes everywhere in the store. On the counters, on the shelves, on the clerk's overalls, on the labels of the goods...Mr. Gu is curious to take out the mobile phone. Sweep, and soon downloaded the micro store APP. At this time, the reporter saw that there were different varieties of snack foods, drinks, and fresh food on Miss Gu’s mobile phone page. Miss Gu clicked on a bottle of drink and a packet of biscuits and paid for it quickly. After a few minutes, she received a delivery notice and completed the transaction at the pick-up. In addition, the clerk told Ms. Gu that she could also choose the courier service to deliver the goods to the designated location.

During the experience, the store was well received by the store for its pre-receipt and pre-sale management system. When there is a peak sales in the store, just take the product and scan the barcode on the self-service cash register, then follow the prompts, swipe the card or put the banknotes to pay. It can be said that the emergence of self-service cash registers has solved the industry problem of customer checkout queuing.

In order to provide customers with a more perfect shopping experience, this store has widely applied modern software and hardware systems: the price system uses electronic price tags, realizes the full information management of goods, and integrates electronic price tags with O2O; The touch screen guidance system on the surface makes it easier to learn about various store information; the face and face recognition device is installed on the import and export, which is beneficial for the physical retailer to locate the product according to the customer group; the store also provides free WIFI service. Let customers enjoy super fast mobile shopping fun...

“This is an experience store that implements omni-channel business. It not only combines mobile channels, digital shelves, flat and electronic posters, but also full coverage of QR codes, from membership cards, coupons, orders to merchandise. “Sweeping.” Li Huaizheng, manager of micro store promotion of Beijing Fuji Rongtong Technology Co., Ltd. told reporters that today’s consumers are becoming more and more critical, which drives retail companies to launch the third retail revolution after the chain business model and category concept. The omnichannel strategy is a crucial step.

The so-called omni-channel retail refers to the combination of as many retail channel types as possible to combine and integrate (cross-channel) sales to meet the customer's comprehensive experience of shopping, entertainment and social. These channel types include tangible shops and intangibles. Shops and information media, etc.

At yesterday's exhibition, in addition to covering retailers for business informatization, new technologies, commercial facilities and equipment, commercial real estate projects, store furnishings, branded goods and many other professional fields and excellent brands, there are many bright colors. The uniquely shaped decorations and specialties from all over the world are also quite eye-catching.