The chief executives of printing companies often say that domestic XX printing machines are "unable" and lack high-performance large and medium-sized machines, so they have to spend many times the price of expensive Heidelberg and Manro printing equipment. It is related to the long-term development prospects of China's printing industry, and the weak technical foundation of China's printing equipment is an important problem that our enterprises generally face. How can we make our printing industry change this status quo? Regarding this issue, Wang Demao, executive vice chairman of China Printing and Equipment Industry Association, was interviewed by a reporter from China News Publishing. The issues Wang Demao talked about are worth considering.
Local companies develop technology at a deeper level
"To improve the technical level of China's printing enterprises, one of the important issues is how to deepen the level of imports, not just the introduction of a complete machine, we must also introduce the main technologies supporting the complete machine, so that we can develop the technical foundation It will be stable, "said Deputy Chairman Wang Demao. He told the author that from the perspective of exhibitors who have never participated in China PRINT, the exhibitors are mainly domestic enterprises, followed by some well-known large foreign manufacturers, while foreign small and medium-sized printing companies have less participation. From this we can see some problems. He said: "China's local printing companies only deal with large foreign companies, and cannot fundamentally solve technical problems, because the technologies of these large companies are not necessarily developed by themselves, and some may come from other companies."
Wang Demao introduced that after investigating the foreign printing industry and doing a lot of communication with foreign professionals, it was found that some SMEs' technologies are not used independently, but are equipped with large machines and equipment. Some foreign manufacturers specialize in the production of paper feeders, reels, dryers and other equipment. And the products of large printing equipment manufacturers that we see in China are often the result of a combination of various small equipment links. However, China's printing companies directly import advanced foreign large-scale machinery and equipment. After going through the intermediate business links, they cannot understand the technical core of the relevant parts.
To make our enterprises "change from the soil to the ocean", we must have a deep understanding of foreign industries, until the foreign technology.
External cooperation, attaching importance to foreign indigenous companies
From this point of view, the technology of some small and medium-sized enterprises abroad is also needed by Chinese enterprises. For example, in China's automobile production, there are not many car factories that are their own things. Most of the car parts come from other countries. Chinese manufacturers mainly process and assemble.
Many large foreign printing machinery and equipment manufacturers, like our automobile assembly workshop, have their own unique technologies, but many of the cores of specialized technologies come from component suppliers. In the post-tech era where equipment technology is extremely complex and in-depth, With this special high-tech co-ordination, the technical capability of the equipment can be strengthened. In contrast, China's equipment enterprise model is still in the era of workshops.
Therefore, in terms of technology, our manufacturing plant cannot focus on large manufacturers, but should reflect on its own problems, find weak areas, and directly contact and cooperate with domestic and foreign manufacturers engaged in research and development in this field, so that we can improve our technology in a targeted manner. Level.
Wang Demao said humorously: "I feel that some small and medium-sized enterprises abroad are also very" soil ", and they are not clear about the outside world. The news is blocked." For foreign small and medium-sized enterprises, the key to coming to China is not how many machines and equipment are sold. It is to show its own technology and let Chinese enterprises understand and communicate; or directly produce in China, and the production cost in China is also low, and it can be developed outside of China. This is a promising development path.
However, if these small and medium-sized enterprises abroad cannot open their eyes and only match with domestic manufacturers, the result can only be that large manufacturers make more profits and lose their own opportunities; if foreign small and medium-sized technical manufacturers directly cooperate with Chinese companies, they will Benefit more.
Foreign industry insiders also agree with this point of view, but it is more difficult to implement in practice and requires a long-term process. Then, for large manufacturers in China, we should attach importance to cooperation with these foreign technology-based enterprises, which will help to improve the technical level of the enterprise itself, solve technical problems, and thus promote the improvement of the overall level of the enterprise.
The key to change from soil to ocean
When the reporter asked, "Can China's printing industry associations and other organizations provide such a contact platform for the development of Chinese machinery and equipment manufacturers, and introduce foreign indigenous SMEs with unique expertise to domestic enterprises?" Wang Demao said: "Is it possible to compete with The key to the problem of foreign small and medium-sized technical enterprises is to change their concepts! "
China's printing equipment companies often have "prejudice" to cooperate with large foreign manufacturers, and there is a tendency to ignore SMEs. After changing the concept, domestic companies can naturally discover such technology companies spontaneously. But if you don't change your mindset, even if you push these technology-oriented companies in front of them, they will turn a blind eye.
Wang Demao said that this is not to deny the progressiveness of cooperation with large foreign manufacturers. However, it should also be noted that from the perspective of the long-term development of China's printing economy, rather than buying advanced equipment from large manufacturers, it is better to first raise their own technical level and produce these advanced equipment locally.
In foreign countries, many manufacturers specialize in paper-feeding, paper-receiving, CPT (computer-to-plate) technology, drying technology, etc., and they have studied very deeply. Their specialization and division of labor are very detailed and highly specialized. It seems that many problems in China's printing machinery industry need to be investigated. Wang Demao said: "If a factory wants to become a 'genius', it is almost impossible." From this perspective, he proposed that Chinese enterprises can take the right measures according to their own defects. For example, when it lags behind in paper feeding, it specifically looks for foreign paper mills. When it is weak in paper collection, it looks for foreign paper reclaimer companies. In the long run, China's printing companies have gradually attached importance to cooperation with foreign small and medium-sized technology companies to further attract foreign technology Come to China to participate in the exhibition, come to China to operate, form a virtuous circle, and promote the progress of the entire industry.
"I also strive to find agents who are familiar with the situation in the US and Europe, and invite some small and medium-sized manufacturers to establish relationships with us, so that our technical development can go deeper." As an important leader of the China Printing Industry Association, Wang Demao is not aware of business. To these deep-seated issues, but only to pay more attention to the overall development of the surface expressed concern. He said: "This is still a problem of understanding. If an enterprise recognizes this problem and adjusts its direction, it will solve technical problems at a deep level and fundamentally rather than superficially and superficially."
For the prospect of cooperating with foreign small and medium-sized printing enterprises to improve the technical level of our enterprises, Deputy Chairman Wang Demao believes that as long as the concept is changed to attract and value these foreign small and medium-sized technological enterprises, after going through a process of understanding and development, both sides are aware of When it comes time to cooperate with each other's needs, the time to solve the problem will naturally mature.
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