In the first half of 2013, the home market was changing. Due to the recovery of the upstream industry, the home industry also ushered in a recovery season. The recovery of the market has intensified the competition in the industry, whether it is furniture building materials, home improvement enterprises, or home stores, in sales. At the same time as the amount rises, they seek survival and development in the game and competition.
On July 3, the 14th Chengdu Furniture Fair will be opened soon. 100,000 dealers, bulk purchasers and ordinary consumers from all provinces and cities will come to the site. This exhibition brings together the attention of the national home furnishing industry and is also a collective review of the Sichuan home furnishing industry. Who is the winner of the first half of the home market? Who will be the most dazzling home brand in the first half of 2013?
Home improvement articles
Self-fission home improvement market segment customer segment
Due to the centralized delivery of more than 140 projects in the Chengdu property market at the end of last year, more than 100,000 square meters of home delivery volume was released, so that Chengdu Decoration Company ushered in the first sales season after the Spring Festival. So far, renovation companies have generally said that the business volume has increased by more than 30% over the same period last year. While sales have increased rapidly, many home improvement companies have seized market opportunities and started to segment the market to gain more market share.
Home improvement new store is closed
Chuanhao Decoration Global Center Headquarters, Guangdong Xingyi Yipin Live High-end Design Agency, Longfa Decoration Houzi Store, Model Decoration First Ring Road New Store... Recently, Chengdu decoration market ushered in a round of intensive opening boom, new opening There are no fewer than 10 stores to open. Information from the market shows that some of these stores are targeting high-end, and some are mainly in the package business, and the positioning is very clear.
According to industry analysts, in the current market situation, the cost and professional aspects of the company are greatly challenged. In the case of a promising market prospect, the decoration company gradually enters the competition for the market segment through self-fission. Stage.
Foreign forces intensify market competition
The rapid development of urban construction has made Chengdu one of the cities with the strongest consumption power in the central and western regions. The number of signed homes in Chengdu's home improvement enterprises is tens of millions or even more than 100 million yuan. Such a large volume of the market has created a group of successful local enterprises, and has also attracted foreign forces to enter.
Longfa Decoration, Dongyi Risheng (microblogging) and Guangdong Xingyi, which entered the Chengdu market in the early years, have achieved good results in Chengdu. In June of this year, Beijing's well-known package company Shichuang Decoration officially landed in the Chengdu market. Unlike the foreign national home improvement giants, which were concentrated in the mid-to-high-end home improvement market, Shichuang Decoration directly ignited the war in the package business. At the same time, Longfa Decoration proposed to open 15 stores in Chengdu within three years and enter the second and third tier markets in Sichuan.
The strong presence of foreign companies will bring fierce competition to the industry, and will inevitably bring advanced service concepts and new marketing methods to the Chengdu decoration industry. The Chengdu decoration industry will be further developed in the fierce competition.
Furniture articles
Chengdu furniture is increasing at a rate of 15%
Although the furniture brand in Chengdu has a floating, it still has little effect on the overall market. In the past 10 years, sales in the Chengdu furniture industry have been increasing at a rate of 15% per year.
70% of Chengdu furniture is sold throughout the country
According to statistics, there are more than 3,000 furniture manufacturing enterprises and supporting enterprises in Chengdu, and the number of employees has exceeded 500,000. 70% of the products are sold throughout the country. According to Gu Yidong, secretary general of the Chengdu Furniture Chamber of Commerce, compared with the national furniture industry, Chengdu furniture has been distributed in several key sales areas across the country, ranking among the top three in terms of national sales volume, and the same as the Pearl River Delta and the Yangtze River Delta. Large production base." Gu Yidong pointed out that Sichuan furniture is aimed at the domestic market and is developing in the secondary and tertiary markets nationwide. In 2012, Chengdu furniture nationwide, sales have reached 30 billion yuan, according to the average growth rate of 15%, Chengdu furniture industry sales in the first half of 2013 is also gratifying.
Foshan Liqia Hardware Products Co., Ltd. , https://www.liqiamei.com