Zhou Shanlin: The furniture industry will not become a sunset industry

On September 7, 2012, the 30th China (Guangzhou) International Furniture Fair was grandly opened at the Pazhou Complex of the Canton Fair. Many well-known brands also participated in the exhibition. Mr. Zhou Shanlin, Director and Executive Vice President of the Federal Furniture (Shandong) Co., Ltd., accepted Tencent.com. An Asia-Pacific home reporter said in an interview that he is full of confidence in the entire furniture industry and believes that "the furniture industry will never become a sunset industry. He is one of the basic needs of people's lives."


Zhou Shanlin, Director and Executive Vice President of the Board of Directors of Federal Furniture (Shandong) Co., Ltd.

In response to the market, the trend of contrarian development is not very satisfactory. Mr. Zhou Shanlin told reporters that “this year, the federal government maintains a relatively stable situation whether it is domestic or foreign sales. The domestic sales are similar to last year’s share. However, there has been a slight increase in export sales."

In the face of the same market environment, it is clear that the practices of various companies are also different. The federal government is striving for a good performance against the market from both inside and outside. One is to work hard on products, whether it is in solid wood products or sofa products, they are all in a comprehensive effort. Zhou Shanlin said, "We have a relatively strong product upgrade from January to August this year. For example, the new oil-wood series brought by this exhibition, it is in the contemporary Chinese style, the historical culture and modern The demand combination is better, and it also has a higher sense of value. In addition, the brand's promotion, service, service to dealers and terminals have been more in place and more detailed.

Recently, it is said that the state will increase the export interest rate including the furniture industry. Zhou Shanlin believes that such policies are more popular for enterprises and also help enterprises. "But the company still has to rely on itself. Only by doing it well will the value of these policies be reflected." Mr. Zhou Shanlin also put forward his own views on the Da Vinci incident that had been raging last year. "Many people think that This has had a great impact on the overseas market of our Chinese furniture, but it is not. Because Da Vinci furniture is only an individual event, and our entire furniture industry is still active and healthy. The development of the industry is based on the joint efforts of people from all walks of life. It is also obvious to everyone."

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