From the Spring Festival to the present, due to the downturn in the property market, the home market has been in a cold and indifferent situation. Recently, the author visited several home building materials markets in Panyu and found that the home market is still cold, and some stores have even closed stores. Under the background of the uncontrolled development of the property market regulation policy, is it still possible to re-warm the home building materials market?
Sales volume fell
"Because the property market is in a downturn, there are fewer people buying a house, so there are fewer people buying lighting. The sales volume has been declining since the beginning of the year, but the price of lighting has risen a lot since the year." Mr. Zhou, the owner of the shop, said, “The main reason is that the prices of raw materials and labor have risen. The same light, I have to pay 300 yuan for the goods in advance, and 330 yuan for the next year. There is no way I can only improve. The selling price. It was originally bought by a small number of people, and this is even worse. I am also considering whether there are other purchase channels, but there are prices everywhere, and I hope it is not big."
It is understood that in the home market, not only the price of lighting has risen, but also the prices of wooden doors, hardware, flooring, etc. have been raised to varying degrees. Asking about the reasons for price increases, all of them are caused by raw materials and artificial price increases.
Ask more and buy less
The author observed in a home store in Luoxi that most of the weekend shopping malls were young couples, but most of them asked about the price and did not really buy it. “New Year’s and now, sales have not been good.†Ms. Zhang, a salesperson of a brand cabinet, said, “There are many young people looking at the rest on Saturdays and Sundays, but there are many people who ask for the price and will actually buy it. There are not many people."
At the door of a furniture store, the author interviewed a newly married couple, Mr. Chen and Mrs. Chen, who came to visit the furniture store. Mr. Chen said that they are a couple of newly-married couples after the 80s. They are preparing for the renovation of the wedding room. They have seen a set of leather sofas more than half a month ago. At that time, they were 5,000 yuan, and now they have risen to 5,300 yuan. "We visited a lot of home stores, and found that the price is very expensive, I plan to wait a minute, to see if there will be a big discount on furniture during the "May Day" festival. Mrs. Chen said helplessly, "If it is not discounted at the time, I can only buy it by biting my teeth. After all, I can't have a sofa at home. â€
80 after marriage tide or bring home market
Although the home market has been sluggish since the beginning of the year, there are still many operators in the home industry who are optimistic. They believe that the arrival of the post-80s wedding tide will inevitably lead to the outbreak of purchases. With a hot home market.
"The children of many relatives and friends around are at the age of marriage. The children after 80 years of marriage are probably in the past few years." Mr. Wang, the owner of a hardware store in Shiqiao, said, "We must buy a house if we get married, even if we don’t buy a house. At least it will be refurbished for the sake of the child's marriage, so I feel that the home market will slowly heat up."
Mrs. Chen said, “The wedding room has to be renovated, and the furniture has to be expensive to buy, but it may be appropriate to choose some more affordable brands.â€
Some insiders believe that the 2012 home market will not be too cold. Because with the arrival of the post-80s wedding tide, the just-needed consumption of home purchases will inevitably erupt. The developers are also optimistic about this point, only to die of house prices do not fall, plus the recent central bank has reduced the deposit reserve ratio of 0.5 percentage points. Whether in terms of policy or rigid demand, this year's home market will not be too cold.
But there are also people in the industry who are not optimistic about this. This view holds that the central bank's reduction of the deposit reserve ratio is an overall adjustment to the national economy, not to the property market or the home market.
Although it may have an indirect impact on the property market and the home market, the impact should be small. Moreover, with the change of people's concept, the so-called "just-needed consumption" as a driving force to promote housing prices has not been as good as before. That is to say, developers overestimate the energy of “just need to consumeâ€, and for the home market, “just need to consume†can not fully compensate for the long-term coldness caused by the long-term home market.
The current cut in the deposit reserve ratio may cause some developers who originally planned to cut prices to return to the “waiting†mode. The developers and the market are still playing a game. The wait-and-see mood of the home market in the downstream industry of the property market will continue for the same period as the property market. The key is to look at the persistence of regulatory policies.
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