At the beginning of May, Guangdong Essen furniture was seized by creditors, causing the bankruptcy of the company , and the boss was not contacted yet. Only half a month later, and shortly afterwards, there were media reports that Li Xin, the female boss of Shandong today, was in the capital chain. Breaking the road, involving an amount of nearly 600 million yuan. The composition of creditors is complicated not only by banks, guarantee companies, individuals, but also PE, and the largest loan amount is as high as 300 million yuan.
Since the second half of 2011, the growth rate has slowed down, and the growth rate has decreased by nearly three points. There are many reasons for this, such as the adjustment of national macroeconomic policies and the regulation of real estate. As a furniture industry with private enterprises as the mainstay, the market characteristics of full competition are very obvious. Since last year, influenced by real estate regulation and control policies, market demand has shown signs of shrinking. The situation of oversupply in the market has become increasingly apparent and competition is fierce. Moreover, due to inflation, the production costs of household enterprises are rising, labor costs, material costs, logistics costs and store rents are rising, and the profit margin of enterprises is being compressed. In order to seize the market, home stores have successively followed the chain management route and opened chain stores in major cities and county-level cities. The excessive expansion of home stores has far exceeded the overall demand of the market, and its start-up and operating expenses must be realized from the rental expenses, and in order to improve market coverage, dealers have to keep up with the stores. In the current difficult market situation, the store did not really warm up with the dealers, too high rents put more pressure on the dealers.
Faced with the increasing competition in the home industry, the company's own positioning has become more and more rational. Most companies adjust the business direction of the company according to the needs of the market. For example, some companies turn the crisis into a development opportunity, actively transform production, and develop other industries related to furniture such as wooden doors, integrated homes, and decoration. Some of those who have closed down and "running the road" are due to problems in the internal management of enterprises, which is also a common problem faced by private SMEs.
At present, the ability of private SMEs to resist external risks is still not enough. As long as there is a problem in their production, sales, procurement, and finance, they are likely to collapse. Therefore, for the current furniture brand enterprises, the road of “internal and external repair†is recognized by most companies. On the one hand, "internal training" strengthens the internal management of enterprises, including production, supply, sales, human and financial management, equipment upgrades, rational distribution of production lines, and control of unit costs. Companies such as Yantai Jisi, Qingdao Liangmu, Qingdao Yimu, and Qingdao Beiyuan have begun to apply ERP management software to their production and operation. On the other hand, “outside plastic imageâ€, implement brand strategy, enhance brand awareness, focus on corporate image packaging, and increase investment in research and development of new products.
Since 2008, the furniture industry has been shouting "shuffle", but after a small fluctuation, so far, furniture manufacturers above the scale have had few bankruptcies due to poor product sales, but from Alsena, Shandong Today’s home, which has been exposed by the media, is mostly a financial break caused by poor management. Therefore, for the current furniture brand enterprises, it is particularly important to strengthen enterprise management and stabilize the enterprise fund management system.
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