Jean-Claude Biver, the president of TAG Heuer, finally confirmed on Monday that the brand is in discussions with Intel to launch a smartwatch collaboration in late 2015 and early 2016. This comes after earlier rumors had circulated about the partnership.
The image above shows Jean-Claude Biver, the president of TAG Heuer, and Guy Sémon, the general manager, during an event.
According to AFP, when Biver was asked by Swiss media outlet RTS on a TV program about potential cooperation with Intel, he initially dismissed the news as a rumor. However, he later admitted that his team has been traveling back and forth between Europe and Silicon Valley, emphasizing that "TAG Heuer and Intel are the strongest partners in creating smartwatches."
Industry experts believe that smartwatches could have a major impact on the Swiss watch industry, much like the quartz crisis of the 1970s, which nearly brought traditional Swiss watchmakers to their knees. The rise of digital technology and smart devices is now reshaping consumer expectations and challenging the traditional luxury watch market.
Biver stated, "If we are the leader, then we only create unique smartwatches." He emphasized the importance of maintaining TAG Heuer’s luxury brand identity while integrating smart technology. He also hinted that the development of smartwatches would rely heavily on strategic alliances, research collaborations with top universities, or even acquisitions. He remains confident that smartwatches will attract a new generation of young consumers.
When asked about Apple Watch, one of the most popular smartwatches on the market, Biver said he wasn’t worried, noting that 87% of mobile phones run on Android systems. However, it's worth mentioning that Patrick Pruniaux, TAG Heuer’s vice president of sales, left the company in July of this year to join Apple as a Senior Director for "Special Projects."
In 1999, LVMH acquired TAG Heuer from the TAG Group, marking a significant shift in the brand's ownership and strategy. The pressure to innovate and adapt to the smartwatch trend has been intense. Just two and a half years after taking the helm, former CEO Stephane Linder resigned, forcing Jean-Claude Biver to take on both the roles of CEO and LVMH watch division president.
As the luxury watch industry faces a new technological challenge, TAG Heuer is determined to stay ahead by blending tradition with innovation. Whether they can successfully navigate this transition remains to be seen.
(Author: Alicia; Source: Gorgeous Chi)
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