Five Standards for the Quality of Printing Ink in Picture Books

In the world of packaging printing, ink is one of the most essential and widely used materials for advertising and branding. But how much do you really know about the key quality standards that define good printing ink? Let’s take a closer look at the five main criteria that determine ink performance and reliability. First, **drying speed** plays a crucial role in printing quality. If the ink dries too slowly, it can cause smudging on the back of printed materials, especially when multiple layers are involved. In web printing, this can even lead to production halts. Seasonal changes also impact drying times, making it a challenge for printers to maintain consistent results. Domestic inks often struggle with this issue, leading to more defects and waste. Next, **printability** refers to how well the ink interacts with different substrates and printing equipment. With the increasing variety of materials used in modern printing—such as coated and uncoated papers, plastics, and new eco-friendly options—the demands on ink have become more complex. Printers often work closely with ink suppliers to customize formulations for specific materials. However, not all inks are suitable for every surface. For example, the same offset ink may perform differently on high-quality coated paper versus lighter, less dense stock. This highlights the need for more specialized inks tailored to new and diverse materials. Then there’s **stability**, which ensures consistent color and performance over time. Some domestic inks, despite having similar formulas to imported ones, still fall short due to differences in production quality and management. Even small variations in pigment quality or particle size can lead to noticeable color differences. Many companies aim to replace expensive imported inks with domestic alternatives, but they require better fluidity, lower viscosity, and improved drying properties to match the performance of their foreign counterparts. Another important factor is **color density**, which determines how vibrant and saturated the printed colors appear. As newspapers and other printed materials move away from black-and-white formats, the demand for rich, eye-catching colors has increased. However, many current inks fail to deliver optimal color density. To compensate, printers often apply more ink or increase dot percentages, which can lead to issues like ink buildup and loss of detail. Additionally, some low-cost inks lack sufficient black saturation, affecting the overall visual quality of printed content. Finally, **overprintability** refers to the ink’s ability to print accurately without smudging or shifting during multi-color printing. The standard color sequence in newspaper printing is typically cyan, magenta, yellow, and black (CMYK), with each subsequent color having slightly lower viscosity to prevent pulling back. Leading ink manufacturers now adjust viscosity levels according to the printing sequence, ensuring smoother and more accurate color registration. In summary, understanding these five ink quality standards helps ensure reliable and high-quality printing. Whether it's drying speed, printability, stability, color density, or overprintability, each plays a vital role in the final outcome. As the industry evolves, so must the inks we use—adapting to new materials, technologies, and environmental considerations.

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