Offset market and digital printing market trends

It is an indisputable fact that China's printing industry started late and has a large gap with foreign advanced technology. However, after years of tempering, China's national printing machine market still has certain results. Shanghai Electric, Beiren Group and other leading enterprises have outstanding performance, especially after the economic crisis, Shanghai Electric successfully acquired the United States Goss and Japan Akiyama, the direct introduction of foreign advanced technology, injecting fresh into the traditional Chinese offset printing market blood.

Let's take a look at the small offset printing market. Dazu Guanhua and Huaguang Seiko have all sorted out their own direction in the past ten years, and spent a lot of effort on developing small offset printing. Hard work pays off, these two companies are very good in the field of small offset printing in China, and have moved into new factories in recent years. The continuous improvement of equipment and the improvement of workers' technical level have brought new opportunities to enterprises.

In the "Twelfth Five-Year Plan" of the printing industry, it is proposed to "improve the independent innovation capability of core technologies and vigorously develop digital printing and digital printing." In the recent PrintChina2011 media week, it was revealed that smart printing equipment was included in the national strategy. According to news from emerging industries, all policies seem to be conducive to digital printing, and the printing industry has found its way forward. However, planning is always good. Our printers should still seek truth from facts. From the reality of our eyes, China’s printer manufacturers are still mainly small and medium-sized enterprises. It is necessary for SMEs to develop core technologies and vigorously develop digital printing. Not an easy task. In the author's view, a strong enterprise can invest in the development of traditional printing, while developing the digital printing market, playing a leading role in the industry, and SMEs should still find their own market positioning at this stage. When the time is ripe, the new technology will be introduced quickly, which is the same as the principle of “grinding the knife without cutting the woodwork”.

At this stage, we should not madly put human, material and financial resources into digital printing. Traditional offset printing still has a huge market, and its rate and low cost are irreplaceable by digital printing. In the aspect of PS plate making, taking Lekai two rubber as an example, the technology is quite mature, and the photosensitive and thermal PS plate making technologies are all leading in the world. From this point of view, in the offset printing, we should do our best to avoid weaknesses, give play to our own advantages, and use good steel on the cutting edge, instead of immersing ourselves in the beautiful vision of digital printing.

For digital printing, it is still used in the short-board fast printing industry at this stage. This is not to say that digital printing is only suitable for such fields. At this stage, the level of digital printing in China still has a gap of several decades with foreign technology. . The problems of technology research and development, talent cultivation, market development, etc. can not be solved overnight. If blind investment is only counterproductive. After all, there are a few companies with core technologies like Peking University Founder. Therefore, China’s digital printing “has a long way to go,” and printer manufacturers should still seek and seek in the practice of “crossing the river by feeling the stones”. It is a relatively stable development model.

In summary, in China, offset printing and digital printing all have their own development scope and space. At this time, the two should not be in a state of incompetence. It is not necessary to discuss who is dying at this time. It is the last word to promote the rapid and steady development of the domestic printing industry.

(China Packaging Network)

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