For the cosmetics industry, after several centuries of development, some brands in Europe and the United States have been deeply rooted in both products and branding. For some emerging cosmetics companies, it is difficult to form a surpass in the short term.
We found a phenomenon. Many small and medium-sized cosmetics companies manufacture cosmetics. Their cosmetics cosmetic bottle packaging is basically a cosmetic bottle package that mimics that of a large-scale cosmetics company. The cosmetic bottles launched by well-known cosmetics companies in the market have almost become the vane of the industry and are imitated by small and medium-sized cosmetics factories. However, in fact, ordinary consumers do not remember to imitate corporate cosmetic bottles. Lancome black bottle, Dior true perfume I, the cosmetics bottle packaging of these well-known cosmetics, consumers are deeply impressed. But no matter how other companies imitate the appearance of these cosmetic bottles, it is difficult to make an impression in the minds of consumers. We believe that emerging small and medium-sized cosmetics companies are mimicking the packaging of cosmetic bottles from well-known manufacturers. It is better to innovate, but it is easier to gain consumer recognition. For example, the packaging of cosmetics bottles with the Chinese theme of Herbación is gradually becoming a feature. It is able to establish its own brand image deeply in the minds of consumers and build a gradually unique brand. Ultimately long-term development.
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