For example, whether the amusement product is rich enough, safe enough, whether the product mix is ​​scientific, whether it can extend more education significance, and whether the store staff are friendly and the store environment is clean and sanitary.
Pre-sites need to be considered
Investing in a children's amusement park is a costly project. If you want to recover costs and profits in a short period of time, you need to take a long-term view. It takes a lot of effort from the early stage of the investment investigation to the later stage of the entire operation.
For any project, the assessment and budget for the early stage of investment is crucial. It is the key to the success or failure of a project. The investment in children's amusement parks should be considered early.
First of all, the age range of the target groups for setting up children's amusement parks should be determined whether they are 0 to 6 years old who are not in school or have just entered the school.
Secondly, the land area of ​​the amusement park must be well thought out. If it is too small, it may affect the long-term operation in the future, and it must be seriously evaluated according to its own funding situation.
Again, what kinds of children's play equipment should be compared and analyzed clearly. The traditional naughty fort is low in cost, but the health condition is poor, and the interaction is not strong; the electric naughty fortification has a limited age range and high costs, but it is conducive to parent-child interaction, high safety and health coefficient, and an open environment gives an immediate impression New feeling.
At the same time, the choice of venue is also important. In order to evaluate the flow of people around the site and the business prospects in advance, we can consider selecting large shopping centers, shopping malls, supermarkets, and large communities to determine the benefits of popularity.
In addition, the choice of children's play equipment manufacturers. It is best to go to the factory to conduct a field trip to see its operating conditions and site scale, and then to inspect its production reputation, shipment status, and after-sales service quality. It is also possible for manufacturers to provide several amusement parks for long-term cooperation and learn from them. Also by the way, confirm the credibility of the manufacturer.
Fee positioning first visit the market
Fear of no one to play expensive, cheaper to return to the slow! It is understood that there is no uniform reference price for children's amusement equipment charging standards, and it should be based on local consumption levels and parental attitudes and inputs to children. For example, the inflatable castle is generally 5 yuan. In developed areas, it can receive 10 yuan once, and underdeveloped areas can collect 3 yuan once.
Mechanical amusement equipment, such as Huaguoshan rafting, Guild Wars Shark Island, crazy magic cars, rotating coffee cups, etc., is usually 15 to 20 yuan once.
In the course of business, there may be different types of so-called single-vote tickets (for one-time purchase of tickets only), monthly subscription, and annual subscription. You may first visit the market to see the market.
Post promotion to highlight individuality
If a good children's amusement park wants to continue for a long time, it must have its own characteristics. It must have a keen insight into the market, understand the needs of children, and let the children constantly accept new things in the process of playing to help their minds. development of.
In terms of promotion, it is possible to consider cooperation with institutions that are related to the nature of children, and to establish park membership files for better service and promotion in the future.
The most important thing is to highlight personalization. At present, there are many children's entertainment venues on the market. A new type of children's amusement park wants to attract customers in a short period of time. It must use novel equipment and products with visual impact to attract children's attention.
Special service items allow parents to rest assured
A personalized playground will make children very willing to come here to play. At the same time, we must also think of parents willing to send children.
Therefore, first of all, it is better to do the physical examination of children before admission. The main item is to test body temperature. Parents who take their children to play with you will feel safe and will feel that you have good health and hygiene here.
Secondly, to give parents enough room for rest, they might even consider setting up a few computer tables and providing free WIFI Internet access. This way, parents who are accompanied by their children will have a lot of work to do, and they will also feel that the playground is more humane.
In addition, you can also provide paid care services, such as with 1 ~ 2 kindergarten teachers, parents can go out to worry about the child here, hourly billing. In peacetime, these kindergarten teachers can also provide parent and child guidance for children and parents free of charge on the court.
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