On this day that is suitable for summarizing and reviewing, looking back at the 2017 that the furniture industry has gone through, we have seen a lot of hopes, bright colors, strengths, and many people's hearts.
Unlicensed merchants entering a well-known store
A specialty store that sells the whole home in the industrial and commercial sector, and settled in the well-known home store Ouyada Home Building Materials Plaza Xudong Store, took away nearly 6 million yuan of customer loans, and smashed customers for various reasons until it was withdrawn from Ouyada. The cabinet is still not delivered. Consumers questioned that unlicensed merchants could actually enter the store, while the store insisted that consumers and private stores were privately traded and had nothing to do with it. In this tug-of-war of "kicking the ball", only consumers are suffering. After the report was published in the Yangtze River Daily in December, it quickly caused discussion in the industry. The regulatory chaos of the out-of-control business of the store surfaced, leaving consumers with huge doubts: In the future, who can guarantee to go to the brand store to buy furniture, it must be Is there a guarantee?
Children's furniture substandard product detection rate of 30%
On August 1, 2012, the "General Technical Conditions for Children's Furniture" standard was officially implemented. During the five years of implementation, the norms of the children's furniture market are still not satisfactory. In December 2017, the General Administration of Quality Supervision, Inspection and Quarantine announced the results of the third batch of national supervision and inspection of children's furniture products in 2017. The results show that there are 15 batches of products that do not meet the standards, and the detection rate of unqualified products is 30%, including many well-known children's furniture brands. Unqualified children's furniture products involve edge and tip, hole and gap, small cabinet stability test with push-pull parts, product formaldehyde emission and warning signs.
Taisheng Furniture Dongguan Export Factory Discontinued
On December 28, 2017, Dongguan Taisheng Furniture announced that due to strict environmental protection supervision, drastic orders reduction and business decline in recent years, the company decided to officially stop production on February 1, 2018. As one of the first Taiwanese-funded enterprises to enter Dalingshan in Dongguan after the opening of the mainland in the 1990s, Taisheng Furniture in the heyday will go out 100 containers a day, 3,000 in a month, and acquire the top 50 US in 2001. The Universal Furniture Company officially established the American Marketing Center in 2002, which is famous for its reputation. However, since 2003, the United States has begun to implement a series of trade sanctions policies such as anti-dumping on Chinese furniture, the 2008 financial crisis, and the rapid development of the domestic furniture industry after 2000, the intensification of competition, the storm of environmental supervision and the rising cost, and the name The old companies in the noise river have also encountered "heroes are late."
The latest news is that the Taisheng Dongguan export factory will be closed and will be quickly converted into a domestic production plant.
Chengdu furniture off-site transfer debate
On December 5th, the chairman of the Chengdu Furniture Industry Chamber of Commerce, Gu Yidong, sent an open letter to Zhang, a sofa factory member of the Chamber of Commerce, to build a factory in another place, don't fall and fight! Call the Sichuan enterprises to not go to other provinces.
A letter provoked a thousand waves, causing a strong reaction from the furniture. Many furniture people have expressed their opinions. The retort said that in the new era, we must actively seek new changes in order to maintain the competitiveness of Sichuan-based enterprises.
The background of the incident is that Chengdu is known as the “third city of Chinese furnitureâ€. The furniture manufacturing industry is an important pillar industry in Chengdu. The current city of Chengdu is positioned as a first-line central city. Industrial upgrading is imperative, furniture As a relatively backward traditional industry, the industry is not suitable for development in Chengdu. About 70% of the enterprises will be moved out. In addition, since the introduction of the “Blue Sky Defence Action Plan†in Sichuan Province, the furniture industry in Chengdu has exploded. On the one hand, because of environmental inspections, and in the face of new industrial parks, I do not know whether to stand still or to build factories.
Judging from the entangled choices of Chengdu furniture enterprises, the position of urban positioning and furniture industry has always been the fate of furniture people.
Domestic standards can not restrain international companies
Following 2016, the MALIX chest of drawers sold by IKEA triggered a worldwide recall due to continuous “deathâ€. In November 2017, IKEA again announced the recall of 17.3 million drawers, including children's chests of drawers higher than 60 cm. And drawers for adults larger than 75 cm, but do not include goods in the Chinese market.
The reason why IKEA is so domineering, and even implementing different product recall standards for the Chinese market, such as Europe and the United States, is because "the drawers meet the Chinese cabinet stability standards and meet Chinese regulatory requirements."
This puts forward requirements for domestic standards development and regulatory authorities: on the one hand, domestic commodity standards or industry standards should keep pace with the times; on the other hand, the most important thing is that domestic laws and regulations on consumer protection should be sound and perfect.
The IKEA approach is clearly a “blank†zone for domestic furniture standards. This puts higher demands on the makers of domestic furniture standards. Only when the standards are properly modified, domestic consumers can enjoy the same level of household products and services as the international.
Capital's "darling" is often abandoned
On the evening of October 9, Dongyi Risheng issued a notice stating that the company intends to transfer the 2.18% stake in the participating company Meilele Inc to Runxi Trading, with a transfer price of US$12.8 million equivalent. After the completion of the transaction, Dongyi Risheng no longer holds shares in Melaleuca. The exit of Dongyi Risheng is based on the initiative adjustment of its own business strategy, or it is unwilling to give up non-profit projects that take up more funds. We should not speculate. However, for Melaleuca, capital pressure and eagerness to seek success will undoubtedly make the company that once dominated the home 020 field a mess and pay a price.
In addition, in the short-term two-year period, the four-wheeled financing of the decoration company's colorful decoration house "disappeared", the home improvement e station was blown out of the list, the creation of a multi-site branch to run, these were once in the capital "window" The big home furnishing company was in trouble after the bubble burst.
Just as the Da Vinci furniture incident in July 2011 reflected the pain of “imported furnitureâ€, it forced the furniture industry to purify self-discipline. I believe that the above franchisees and specialty stores are not well regulated; the standards are lagging behind by international companies; the lack of environmental protection leads to the survival crisis. Such profound lessons will also be transformed into valuable development wealth for the industry in 2018 and beyond.
For more information, please pay attention to the official website of Xianghe Furniture City http://
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