On April 15th, the 123rd China Import and Export Fair (referred to as the Canton Fair), which is known as the "China's First Exhibition", was opened. On the same day, Haier, the first eco-brand of the smart family, unveiled its new achievements in the brand strategy of the Internet of Things era, exhibiting new achievements in “making air†including complete sets of smart air solutions, and showing its new ranking in the world air-conditioning industry. Haier is the world's number one interconnected air conditioner (including smart air conditioner) for the second consecutive year, and is also the first exporter of China's own brand air conditioner. The latest data shows that with the “air-making†transformation, Haier air-conditioner sales in the overseas market in the first quarter increased much faster than the industry.
Haier "making air" harvest IoT air conditioner 2 NO.1
With the advent of the Internet of Things era, user demand has escalated to “good airâ€. The traditional air-conditioning industry is oriented to hardware thinking and is committed to providing users with refrigeration and heating air-conditioning products. This kind of hardware upgrade can not meet the user's multi-dimensional upgrade requirements for air temperature, humidity, cleanliness, freshness, comfort and so on. "In the Internet of Things era, air conditioning is only a carrier, and what users really need is clean air."
While the industry is still stuck in the air-conditioning hardware in the physical sense, Haier, the first ecological brand of the smart family, uses air-conditioning as a carrier to provide users with a healthy air solution of “cleaning themselves and cleaning othersâ€. At this year's Canton Fair, Haier Air Conditioning exhibited self-cleaning air conditioners that would bathe, clean air conditioners that can "swallow", self-cleaning F-series, self-cleaning, and air-conditioning solutions. Haier eliminates the secondary pollution of dirty air conditioners through self-cleaning air conditioners that can take a bath, and realizes “air-conditioning clean and clean airâ€; the net-state self-cleaning air conditioner that can “swallow laser†completes the upgrade from the air-conditioned blown air to the user's fresh air. Etc.; Tianzhu air conditioner realizes an air conditioner to blow a variety of winds.
At the scene, a European merchant was amazed at the clean air effect of self-cleaning. Haier iterative net self-cleaning "swallowing laser" demonstration, in a closed glass room, the high concentration haze PM2.5 index exceeds 2600μg / m3, and can clearly see the laser beam staggered. After Haier's self-cleaning air conditioner automatically senses that the smog exceeds the standard, the purification function is turned on for 3 minutes, the fog disappears, and the laser beam disappears. "The laser beam disappears more like magic."
Haier also interconnects through a set of network devices to upgrade one-stop active services for global merchants, providing real-world full-space, full-screen customized smart home air experience covering living rooms, bedrooms and kitchens. In the smart living room scene, the user experiences the “home mode†through Haier U+APP: the light is on, the curtains are slowly closed, the security is disarmed, the air conditioner blows out the soft and comfortable wind; sitting in the living room watching TV, Haier Jingjie air conditioner detects PM2.5 exceeds the standard, and the air conditioner automatically turns on the purification function.
Relying on the “air-making†transformation, Haier has been able to consolidate its position in the upstream of the global air-conditioning industry value chain. According to the 2017 annual data released by Euromonitor International, Haier Air Conditioning ranked first in China's own branded household air conditioners with a 22% share. Subsequently, Euromonitor also awarded Haier Air Conditioning Certification at the Milan Exhibition: Haier ranked the No. 1 in global connected air conditioners (including smart air conditioners) with a market share of 30.5%.
High-end brand transformation: Haier delivers the concept of “making air†to the world
The British "Financial Times" reported that Haier Internet Air Conditioning for two consecutive years NO.1: China's air-conditioning company Haier's exclusive upgrade of the "air-making" concept, sparked a global debate on China's manufacturing, especially China's air-conditioning high-end brand transformation. In fact, Haier air conditioning "making air" is an important step in its global high-end creative transformation.
In response to the global indoor air problem, the concept of “making air†in the Internet of Things era has been transferred to the world. For example, Haier has developed self-cleaning air conditioners for high-temperature and high-humidity environments in order to solve the problem of dirty air-conditioning cleaning in Thailand. In Europe, Haier has developed F-series self-cleaning air conditioners that are easy to install to solve the secondary pollution of indoor air. Help local installers save 50% of installation time and save 80% of service time. Up to now, Haier's self-cleaning air conditioners have been built in five countries including China, Thailand, India, Pakistan and Vietnam, and smart air conditioners have been exported to 59 countries around the world.
Not only that, at present, Haier air-conditioning export products are nearly 100% independent brands. Euromonitor International data shows that Haier Air Conditioning has become the company with the highest proportion of China's own brand exports with a 22% share. Haier Air Conditioning has established 17 manufacturing bases around the world, and has gradually formed a localization strategy of R&D, manufacturing and marketing. At the same time, relying on the "10+N" R&D and innovation system, Haier has paralleled the global R&D strength at any time according to the user's pain point, and truly realized "Where is the user's demand?"
Globally, in early April, Haier collaborated with the University of Geneva's Earth and Environmental Science Laboratory to establish the first overseas health air research laboratory to create healthy air for users around the world. In China, relying on the leading R&D strength of original technology, Haier Air Conditioning has also promoted the standardization of China's smart air conditioners. In January 2018, Haier just took the lead in formulating the national standard for intelligent air conditioners. Up to now, the national standard of air-conditioning industry has reached 24, of which Haier has led the formulation of 21, involving air conditioner product performance, safety, reliability, installation and other fields.
Since Haier explored the "one person in one" mode, Haier has achieved great results in the field of smart life. As part of Haier Smart Home's full-customized customized smart package, Haier Air Conditioning took the lead in breaking the industry's hardware thinking and outputting a complete set of smart air solutions with the user's thinking of “making airâ€. At the same time, Haier Air Conditioning has also transferred the concept of “making air†rather than “making air conditioners†in the Internet of Things era to the world, becoming the first brand of air conditioners in the Internet of Things era. According to the latest data from Euromonitor International, Haier has achieved the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years.
Editor in charge: Kebang
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