Pass the trend of youth and success

- Talk about modeling semantics and product form Zhu Shangshang / Wen

Since ancient times, mankind has constantly sought the expression of ideas and emotions. In the long-term production and labor, due to the influence of the environment and mutual exchanges, people have created a series of tools for the dissemination of information, such as language, behavior and expression, and they have a preconceived understanding of different forms, colors and qualities. Views, over time, these understandings have a wide range of meanings and become specific symbols.

The symbol is an abstract concept. It often uses visual experience and visual associations produced by visual stimuli to convey the content of its modality and express certain meanings such as letters, codes, and languages. All actions that can make up a thing's sign can be called symbols. The reason why visual symbols can be recognized is because they are more or less 'like' the things they represent or are associated with a certain behavior. People often use synaesthetic metaphors to fix symbolic symbols in their psychological feelings. Expressed as happiness, grief, joy and happiness; the thickness of the lines is expressed as dynamic or static, organic or inorganic... Different symbolic elements can be used in a variety of combinations to produce a rich body to express countless changes And the relationship between product semantics and product semantics is based on the theory of semiology developed.The external form of the product is actually a series of visual symbols to convey, the essence of product form design is to encode a variety of modeling symbols, integrated products The visual elements such as form, color, texture, etc., express the actual function of the product and explain the characteristics of the product.The product shape symbol has the basic nature of the general symbol, and stimulates the user to be related to their own previous experience of life or behavior. Associated with a certain association, induced its behavior, make the product easy to understand.

How to incorporate semantics into the design of human beings and convey information requires the designer to make detailed studies on the material functions of the products and to correctly understand the mental functions. Designers are not only the creators of the forms, but more importantly the senders of the information. The product form is the medium that conveys information. The form factors (styling, color, etc.) given by the designer to the product have accumulated long-term human experience, directly affecting people's emotional changes, and accompanied by a wealth of association and imagination. Braun's famous designer Rams believes that product modeling is based on technological progress and socio-cultural value. Many traditional objects (such as fountain pens, etc.) have long-term learning and experience, and the shapes that they have been using since their birth date can fully explain their functions and are not likely to cause cognitive and operational errors. However, due to the development of electronics, integration, and intelligence, the information content of modern high-tech products is increasing. The degree to which product models are attached to traditional forms is smaller and smaller. Users must pass certain setting modes. (i.e. styling symbols) to guide the performance of the product. This requires designers to understand the new technology of the product, borrow people's daily life experience, introduce product semantics to visualize it, and transfer the technology to users, so that people feel familiar and easy to accept for new products. The joystick of the computer game shown in Figure 1 clearly communicates to the people the operation of hand grasping. The protruding purple parts suggest to people that they function as pressing parts.

In addition to expressing its purpose, product modeling also uses some symbols to convey the cultural connotation of the product. The designer's design philosophy reflects the sense of the times and value of a particular society. As the famous French trader Pierre Jero said, “In many cases, people are not buying specific items, but are looking for symbols of fashion, youth and success.” For example, the streamlined style, using symbolic expression techniques, praised the speed and spirit of the industrial age, and brought hope and relief to the people in the Great Depression of the 30's. In a society with a highly developed commodity economy, product semantics should also reflect external factors such as commodities and economics, such as the consistency of the brand and the specificity of differentiation with other products.

In addition, all kinds of experience and knowledge possessed by people (such as the mutual understanding of the external forms, internal functions and external environment of financial products) will be understood as penetration factors into product knowledge. The user's temperament, middle age, gender, education, occupation, etc. will lead to differences in the individual's psychological structure. Everyone will have uninformative associations with the same form and have different target aspirations for the product. Designers must do thorough and meticulous research in human psychology, social psychology and other fields through metaphors, metaphors, metaphors, and associations to convey their ideas to users. Make the product and the user's inner feelings consistent and resonate. For example, children's toys generally use geometric shapes and bright colors (figure 2); male products are lined with clean lines and colors (Figure 3). The famous Bauhaus designer Bauhaus once said, “The role of visual design is to make humans and the world more understandable for people.” The information given by a product should be consistent with its own function and the wishes of its users. However, in many cases, the designer's intentions cannot be properly understood by the user, resulting in incorrect identification and operation. This "misleading" is obviously a failure of the design. Therefore, product modeling semantics should be logical and scientific. It can convey enough information to accurately express the organic relationship between content and form. This is also determined by the function and value of the product. Forms can create associations that are not communicative, and have different target aspirations for products. Designers must do thorough and meticulous research in human psychology, social psychology and other fields through metaphors, metaphors, metaphors, and associations to convey their ideas to users. Make the product and the user's inner feelings consistent and resonate. For example, children's toys generally use geometric shapes and bright colors (figure 2); male products are lined with clean lines and colors (Figure 3). The famous Bauhaus designer Bauhaus once said, “The role of visual design is to make humans and the world more understandable for people.” The information given by a product should be consistent with its own function and the wishes of its users. However, in many cases, the designer's intentions cannot be properly understood by the user, resulting in incorrect identification and operation. This "misleading" is obviously a failure of the design. Therefore, product modeling semantics should be logical and scientific. It can convey enough information to accurately express the organic relationship between content and form. This is also determined by the function and value of the product.

There is a kind of information exchange between people and products. After designers have a design concept, they must first study the economic and cultural trends of the society, understand the product's performance characteristics, and carry out various aspects of the target object (culture level, detailed knowledge The analysis of the structure, economic status, etc., then uses its own creativity to translate ideas into visual symbols that have been commonly agreed upon by the general public in order to accurately induce the user's behavior and achieve the purpose of design.

As the information of close human interaction spreads widely in the world, international exchanges have become more frequent and design activities have become increasingly internationalized. In the past, product exchanges between countries often required lengthy use instructions, while good product design can simply and clearly describe product features through visual symbols to avoid interference caused by text and language barriers. Therefore, the internationalization of modeling symbols will also be an important trend in product design in the future.