First, the status quo of packaging design art education
In order to adapt to the needs of 21st century packaging and design talents, countries around the world are currently carrying out reforms and explorations to varying degrees: the merger of disciplines has been reduced to enhance the reform of its cross-curricular system, the reform of disciplines has become increasingly evident, and a large number of required courses have been reduced. Increase student electives in various professions and disciplines.
The training mode of packaging arts and design talents is constrained by social economy, politics and culture. There are different talents training modes in different eras. In the past traditional packaging design teaching, professional and professional coverage is too narrow, knowledge is aging, teaching methods are outdated, and unrealistic goals will directly affect the packaging design curriculum system, teaching content and methods, and teaching quality. Facts have proved that the quality and level of teaching depends on the system and content of the course being studied, as well as the knowledge, qualities and capabilities acquired from it. At present, there are a large number of institutions in our country whose design education curriculum system is unclear. Teachers have too much arbitrariness in class. Because of people setting courses, they are blindly adding or subtracting courses, teachers are arbitrarily random, teachers are lack of practical experience, knowledge is monotonous, and industry-university-research The complementarity and mutual benefit are yet to be combined and improved. The overall quality of students is not comprehensive, which has a great relationship with the low cultural quality of art design students. In the past, this “specialist type†talent training model has played an active role in the primary stage of China’s socialist economy and in the context of urgent need for packaging design professionals in all walks of life. However, with the establishment of China's market economy and the rapid development of science and technology, the training mode of packaging art design talents in the planned economy era has gradually exposed disadvantages. The students’ knowledge developed has been too narrow and cultural quality has obvious defects, and the adaptability and creative ability are relatively low. difference. For the past education model, it is necessary to reform the education model of packaging design on the basis of updating the concept of education, increase the pace and intensity of the accelerated packaging art education reform, and establish a new model of innovative packaging design education.
2. China's 21st Century Reform of the Packaging Design Art Education Model In the 21st century in the international packaging design field, China must have a place and a strong competitive strength. It is necessary to proceed from the national conditions, optimize the school-running model, and overcome the tendency of blindly copying the school model. Develop a large number of packaging design talents with innovative awareness and ability to create inventions. Higher education institutions are the bases for training high-quality packaging talents, as well as an important base for knowledge innovation and an important component of the country's creation system.
1. To strengthen the training of packaging design talents in colleges and universities to serve economic and social development. To establish an educational model for packaging art design and innovative talents, we must adhere to the dialectical unity of knowledge, ability, and quality. At present, the packaging design education in our colleges and universities does not pay enough attention to the knowledge of neighboring disciplines. It neglects the education of moral education and the education of students' overall quality. We should vigorously strengthen the teaching work in this area. Competence is formed through the training and practical training of students on the basis of mastering a certain amount of professional knowledge and neighboring disciplines. Rich knowledge can promote the enhancement of abilities, and strong abilities can promote the acquisition of knowledge. The capabilities mainly include the ability to acquire knowledge, the ability to use knowledge, and the ability to innovate. Among them, the cultivation of innovation ability is currently a weak link in higher education. Quality refers to people's congenital physiology, affected by acquired environmental education, through their own understanding and social practice, to develop good personality quality, high quality can make knowledge and ability to better play a role in promoting knowledge and ability to further Extensions and enhancements. The purpose of packaging design art education is to use various methods to conduct effective moral education, overcome formalism, must go deep into life, and integrate with the general public. Only in this way can we design packaging products that are truly popular with the general public. Only by insisting on the dialectical unity of knowledge, ability, and quality, focusing on quality education, and cultivating innovative talents for packaging design talents, can we meet the needs of the 21st century for the overall quality of packaging design talents.
2. Broaden the knowledge of packaging design The establishment of an innovative talent model for packaging art design must deepen teaching reforms and broaden the scope of majors. In accordance with the needs of economic and social development in the 21st century, we further broadened the scope of the packaging design profession, adjusted and respected existing specialties, and enhanced the adaptability of the packaging design profession. The purpose of packaging art and design education is not to create designers, but to liberate their self-expression and the visual concept of “novel creativity†to help students who are becoming designers discover and understand themselves and pay more attention to the economic and public interests. Let them study the knowledge of art and technology, behavior, society and natural sciences, and consider the issues from the design scope of the design object, so that the cross-cutting and integration of various disciplines can be combined, and various positive factors can be accommodated. . Ultimately, these professional knowledge and methods are of great benefit to the practical problems and solutions they face in the future.
3. Reform of teaching content and curriculum system, highlighting the cultivation of innovative abilities and the development of student personalities. Designing teaching plans based on broadening the foundation, diluting professional knowledge, strengthening quality education, and cultivating innovative abilities, changing the long-term focus on professional needs and emphasis on knowledge transfer. The practice considers the adjustment of students’ knowledge, ability and quality structure, changes the past division of teaching content, overemphasizes the systematicness and completeness of each course, and strengthens the cross-cutting and integration methods of reference subjects. Promote the modernization of teaching content and teaching methods. With the advent of the 21st century, the concept of packaging design has been broadened. In the past, the teaching of packaging design followed the model of taking art teaching as the main body, which was no longer suitable for training cross-century talents, and it was necessary to speed up the reform of packaging design teaching system and content. , To establish a perfect system of design education with the characteristics of packaging professionals.
The reform of the package art design curriculum system and teaching content is the core of the package design education reform, and it is the key to ensuring the quality of teaching and cultivating the talents that can adapt to change in the new century. In packaging art design education, quality is life, and features are advantages. Design disciplines are highly technical, cultural, and creative. Designers are engaged in a kind of cultural activities. They are pushing the design to the future and taking the responsibility of changing the world in the future. Commodity "is rare and valuable", culture is known for its characteristics. Losing the characteristics will lose the value of existence. The education of packaging design art is no exception. At present, most of the design universities in China are based on the teaching system of famous universities both at home and abroad, lacking their own content and curriculum features. Uncharacterized education is a failed education. It is an education without vitality and lack of competitiveness. The education of packaging art and design must also proceed from the national conditions, give full play to the advantages of the region, the school, and the multidisciplinary cross-section to set the direction, set up professional scale, strengthen exchanges, and learn from each other's strengths. It is necessary to truly formulate guidelines for running schools from the perspective of long-term development and to manage themselves. The characteristics of the company are to cultivate complex talents that are suited to the national conditions and specialize in multi-energy, focusing on economic development and public interests.
4. Reform of contents and methods of packaging design art teaching
The reform of the teaching content of packaging design art mainly includes the following aspects. First of all, the proportion and connection between the main courses of packaging design and other professional knowledge courses. The basic course of design should be based on the idea of ​​design education with the emphasis on fine art courses and hand-painted instruction, and focus on the innovative packaging of products. Second, the proportional relationship between compulsory courses and elective courses in packaging design. Strengthen the main courses of packaging features, and increase the time of similar elective courses, such as printing courses and graphic information courses, so that students can be more versatile. Third, the curriculum system of packaging design should not only reflect scientificity, comprehensiveness, and advancement, but also fully consider the operability and the relationship between design teaching and scientific research. Fourth, actively implement heuristic and discussion-based teaching to stimulate students' ability to think and innovate independently. It is necessary to transform one-sided knowledge imparted by teachers, with scores as the sole criterion for measuring educational achievements, and overly rigid teaching systems.
5. To strengthen macro management of packaging design education and reform the current enrollment system
At present, it is necessary to do a good job in the construction of key disciplines in packaging art and design, support the reform of the discipline of design arts, establish a macro-reasonable and professional distribution, and control the establishment of duplicated majors. At present, it is difficult for our country's art enrollment methods to test students' overall quality and creative ability. There are many candidates who do not apply to the design profession to apply for the exam. Instead, they transfer to design art because of poor learning in the cultural courses. Therefore, many students have good art foundation but poor cultural quality, understanding problems and innovation ability. Insufficient stamina. The students' cultural courses in the engineering major have good grades, but they lack the spirit of innovation and high artistic accomplishment. The problems in design art education are related to the enrollment system to a certain extent, and a comprehensive set of enrollment examination methods is established from skill selection to comprehensive assessment, professional adaptability and creativity, and the ability to analyze and solve problems. , is one of the effective ways to cultivate innovative packaging design talents.
The 21st century is a period of great development in the education of packaging design art. Designers of the 21st century are born in the collision of “new products and exchanges of the worldâ€. World-class packaging designers and creative designers of packaging design will emerge from the 21st century in China. .
Source: China Science and Technology Information