Furniture industry - industry growth rate decline, corporate earnings are under pressure
Foreign demand is suffering from the sluggish European and American markets, and the green barriers are "adding to the snow"
The growth rate of the furniture industry is declining
The economic recovery in Europe and the United States is still unclear. The number of new home sales is at a historical low, furniture inventory sales are relatively high, and the demand for furniture exported to China is decreasing. The appreciation of the renminbi and the increase in domestic labor costs have also gradually weakened the price advantage of China's export furniture. In addition, the "green barriers" of European and American exports of furniture to China have further hindered the growth of China's furniture exports.
The growth rate of domestic sales declined, and the lag effect of real estate regulation appeared
Last year, although the growth rate of commercial housing sales area slowed down significantly, the growth rate of furniture sales remained stable at around 37%. This year, the lag effect of real estate regulation on the furniture industry has gradually emerged. The growth rate of the furniture industry has slowed down noticeably, and the average growth rate has slowed to 25%. In addition, furniture manufacturers are also facing pressure from rising raw materials and labor costs.
Opportunities and challenges coexist, furniture companies are ready to go
1. Create brand from all aspects of environmental protection, after-sales service and logistics distribution
2. Expand channels to the third and fourth-tier markets and benefit the urbanization process
3. Positioning the low-end furniture companies is expected to feel the "warm" of the security room
4. Using the network marketing means "net" Luo business opportunities
Focus on business type
At present, the profit expectation of brand furniture enterprises with domestic sales as the leading and positioning in the middle is relatively stable; and with the further recovery of the economy in the future, investment opportunities for high-end furniture enterprises in the market segments will gradually emerge.
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