The home stores and the merchants that are stationed in them are each other's lips and teeth. With the industry competitiveness and influence accumulated over the years, the store promotes the brand to take more opportunities in the market competition and stabilizes the business confidence of the merchants; while the merchants bring popularity to the stores, and the high-quality merchants have improved the stores. Influence and visibility. In the case that current merchants have closed their doors due to operational pressures, can the store stay out of the way?
High cost and low profit business pressure mountain
At present, the operation of home manufacturers has entered a high-cost era. On the one hand, the high rents have made many stores in the stores suffer. Take Beijing as an example. The rent per square meter of furniture stores is as high as six or seven thousand yuan. According to Jiang Hongyuan, vice president of the China Furniture Association, the rental cost of domestic home stores is as high as 30%. In addition to rent, there are various fees such as selection fees, festival fees, management fees, store celebration fees, promotion fees, advertising expenses, etc. The cost of the title, coupled with the impact of the property market regulation and other social factors this year, the household products market is not prosperous, some merchants can not make ends meet, overwhelmed to have to withdraw or close the door. At present, some merchants have not yet closed or withdrawn their stores, but they are also struggling to support them. This phenomenon has been presented to varying degrees throughout the country.
In Tianjin, some dealers predicted that the Tianjin furniture market will enter a large-scale closing and withdrawal of shops at the end of this year. According to the "East China Furniture" magazine news, a market survey results a month ago also showed that the Tianjin furniture market is not optimistic. Today, in a well-known furniture store in Tianjin, dozens of merchants collectively turn off the lights and close the store, in order to protest the store's inaction during the winter, and do not provide necessary support and support for the merchants.
Stores and merchants still need to hold a group to warm up and break through the predicament
Stores and merchants can be described as each other's lips and teeth. Merchants do not have a display platform for the store, and will lose an important sales channel. For the store, there is no store for the merchants, but it is just an empty shell. There are no building materials and furniture. What kind of home store is it? Not to mention that consumers will go to patronize. Then, under the pressure of "poor thinking", if the manufacturer wants to close the door without leaving the market, he has to find another way to make a living. It is not ruled out that some manufacturers are motivated by the quality of their products, which breeds the practice of cutting corners and shoddy. Although the store is only a platform for home brands, the products sold from here have gone wrong. What is the brand of the brand? I am afraid that it is difficult to be independent of the store.
Zhang Chen, the director of the operation of the actual home, once said that “the store must unite with the merchants to warm up and spend the difficult period of operationâ€. It is true that in the current environment, stores and merchants are warming up, which is an effective way to successfully winter. At present, many home stores have realized this and actively launched various measures to stimulate the market and help businesses. For example, during the festival, many stores will give consumers a whole incentive point to promote the production of consumer behavior; during non-festivals, they will also increase their efforts to promote publicity and increase consumer trust in shopping malls; Store image maintenance, regularly urge merchants to return customers and services.
These measures in the store have also received positive response from many businesses. The sales volume of the merchants increased, and the overall sales of the stores also increased. The popularity growth also increased the popularity of the stores. This is undoubtedly a win-win situation. Why not? At present, some merchants are faced with the test of high cost and low profit, and they hope that the store will raise funds to help the merchants overcome difficulties.
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