China's furniture market is changing from being in short supply to increasing supply and demand. Overcapacity is becoming more and more prominent. Under this background, industry “shuffling†is inevitable. If we want to seize market opportunities in “shuffleâ€, transformation and upgrading is the key. .
Yesterday, the “2013 China Home Industry Development and Change Summit Forum†was held in Chengdu. Zhu Changling, chairman of the China Furniture Association, was invited to attend the forum and made the above remarks. Also attending the forum were Zhang Liqun, a researcher at the Macroeconomic Research Department of the Development Research Center of the State Council, and a well-known furniture store in the country and a well-known corporate executive.
Zhu Changling said that in recent years, as China's economic situation has changed from rapid development to stable development, some new changes have taken place in the Chinese furniture market. The era of high-speed growth of around 30% in the past decade has passed.
From the perspective of domestic regional development, in recent years, the furniture industry in the eastern region has encountered bottlenecks in development. The rising prices of raw materials, logistics costs and labor costs have constrained the development of eastern furniture. The eastern furniture industry has gradually moved from south to north. Transferring from east to west, this transfer is the same as the transfer of the furniture industry to China in the past. It is not only the transfer of enterprises, but also the transfer of enterprise order development.
The central and western regions undertook the transfer of the eastern furniture industry and gradually improved the infrastructure and industrial chain. The development of Sichuan and other places in Sichuan and other places is relatively strong, especially in Sichuan.
When talking about the Sichuan market, Zhu Changling said that after the recent five years of efforts, from the production scale of the products and the amount of sales of the enterprises, Sichuan has become a big province of furniture production, and the large production base in the west has been formed here. .
However, due to the slowdown of the entire market economy, the furniture market has changed from a supply shortage to a supply and demand, and the industry is in a turning point. In the near future, a group of enterprises may be eliminated.
Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce and president of Chengdu Bayi Furniture Group, pointed out that although the furniture in Sichuan was built earlier because of the construction of the market, the self-operated market was built more widely, and the consumption targets were targeted. It is also relatively accurate. Compared with the eastern home, it is slower to exit in the market. However, in general, it still faces the status quo of supply and demand, and many furniture are unsalable.
For this phenomenon, Zhu Changling said that if the furniture market in Sichuan and even China is to become bigger and stronger, transformation and upgrading is the key.
Zhu Changling observed that custom furniture has been on the rise in the past two years, and personalization has become a trend of development. In order to integrate the style application of furniture into the overall decoration style, consumers are no longer satisfied with the mass production of furniture products. This requires furniture companies to change with the trend, follow the consumer's mentality to transform, and pay attention to the unique design and craftsmanship of the product.
Wang Xuemao pointed out that product upgrading and technological innovation are also a way of transformation and upgrading. In addition, we can also achieve transformation and upgrading through the transformation of business innovation, business transformation, and the transformation of consumers' innovative services and sales services to operators, and strive to seize the opportunity in the reshuffle.
It is reported that the "2013 China Home Industry Development and Change Summit Forum" is a theme event of the 7th China Furniture Trade Capital of the Eighth Furniture City International Home Culture and Art Festival and the First Red Culture Experience Week, by the China Furniture Association. Hosted by the Wuhou District People's Government and the Sichuan Furniture Industry Chamber of Commerce, it aims to explore the many problems and cruxes in the current furniture marketing, home store operations and home services.
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