Furniture Designer Survey: The Game between Ideal and Reality

Design is the core of furniture products, and designers are the founders of the soul of furniture. How many furniture designers enter the furniture industry with great enthusiasm for their dreams, but find that furniture design does not seem to be what they think. Basically, there are only a few large companies that regularly update furniture products. Mutual imitation, plagiarism, has gradually become a common trick for many furniture companies. I believe that the current situation in the furniture design industry is not what designers want to see. What are their real ideas? What are the hard words of the designers?

Helpless 1

Design ideas conflict with company philosophy

Among the furniture designers involved in the survey, 36% of the designers said that the design of the furniture and the new product update depends on the company's needs; 36% said that the design update is about half a year; 1 to 3 months, there are new designs. 24%; only 4% of designers said it would be longer than half a year. As can be seen from the data, the furniture designers of the company can not design and create new furniture with their own inspiration or mood. The design and the company's benefits are the biggest features of today's furniture design. Regarding the concept of design, 56% of designers occasionally conflict with the company's philosophy, and even 24% often conflict with the company; only 20% of the conflicts. A well-known brand of furniture designer reluctantly said that there are not many platforms in the industry that allow them to freely play and provide them with value. The designer has good design and good ideas but can’t release it. The regrets of many designers.

Helpless 2

Product design is more practical than creativity

In the eyes of many consumers in China, the practical value of furniture is at the top of the list. This theorem also applies to the design philosophy of furniture designers. In the survey, up to 40% of designers believe that the practical value of the product is the most important, that art innovation is the top 24%, far less than the number of people who think the practical value is important; while 24% think both are important, 12% Some people think that the company philosophy is the most important. In fact, the consumption habits of Chinese consumers on furniture products have largely affected the original enthusiasm of furniture companies. Most people do not regard furniture as a work of art and choose furniture from an artistic point of view. In addition, many people in the country are used to a set of furniture for ten years and twenty years or even a lifetime, which leads to less innovation in furniture, so they generally choose a more conservative style of furniture.

From the design point of view, 52% of designers feel that they are less affected by other similar products and other designers, 36% said they will be affected by other designs, not at all, only 12%. Nowadays, the phenomenon that small enterprises copy large enterprises and large enterprises copying foreign brands is already a strange phenomenon in the domestic furniture design industry. In the face of plagiarism, the furniture design industry has begun self-rescue operations a few years ago. Advocating originality and encouraging originality, however, the slogan has been screaming year after year, but it has always had little effect. Faced with a bunch of similar style furniture, there are fewer and fewer furniture designers who are willing to delve into original design.

Helpless 3

Social attention is low and salary is low

“Is not enough to eat rice, what kind of creation?” The words of a furniture designer are helpless. Among the designers who filled out the questionnaire, up to 60% of the people felt that the society has low importance to the furniture design industry, and only 24% think that the higher degree of attention is high, and 16% of the designers think that the society attaches very low importance to them. . Indeed, the purpose of the company is to make profits, and consumers will not care much about the original design of the product. The disregard of all aspects makes many designers feel left out. In addition, salary is also a problem: 48% said that they are dissatisfied with the current salary, 32% are satisfied, 16% said they are very dissatisfied, very satisfied, only accounted for 4%. And there is a surprising discovery that the vast majority of designers who are dissatisfied with salary and treatment are located in big cities such as Beijing and Guangdong, which is thought-provoking.

Helpless 4

Half of furniture designers are optimistic about the future

Although there are many problems in the domestic furniture design industry, 56% of the designers are still optimistic about the prospects, 36% have good expectations for the future, and only 8% are worried about the future of the industry. In fact, a careful study of some furniture design industries in developed countries, such as Japan, has experienced this similar phenomenon. Perhaps this is a necessary stage in development. Although the development of the furniture design industry is long, as long as the designers work together, there will be a day of take-off.

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