On August 26th, Canton Fair E-Commerce Co., Ltd., together with China Furniture Elite Club and Guangzhou 020F Furniture Club, held the theme of “Canton Fair E-Commerce Platform Furniture Industry Application Seminar†held in Longjiang, Shunde.
Speaker of the Canton Fair, Deputy Director of China Foreign Trade Center, Vice President of China Foreign Trade Center (Group), Chairman of the Canton Fair E-Commerce Co., Ltd. Liu Jianjun, Chairman of the China Council for the Promotion of International Trade Foshan Municipal Committee Xie Weixiong, President of the Canton Fair E-Commerce Co., Ltd. Wavelet, Renji, deputy magistrate of Anji County, Mai Junmian, deputy mayor of Lecong Town, Shunde District, vice chairman of China Furniture Association, Li Chihua, president of Guangdong Youpai Furniture Group, Su Weizhan, vice president of Foshan Furniture Industry Association, Shunde Furniture Vice President of the Association, Chairman of Shunde Furniture Brand Alliance Zhou Zhenyang, Secretary General of China Furniture Elite Club, Executive Director of Guangzhou 020F Furniture Club, Zhuang Zibiao, President of Jiangxi Ganzhou Chamber of Commerce, Deng Jinsheng, President of Shunde Lecong Furniture Association, Wu Yaozhen, Guangdong Sichuan Liu Qingsong, president of Chamber of Commerce Furniture Branch, and Jiang Shuisheng, vice president of Foshan Jiangxi Chamber of Commerce Furniture Branch, attended the meeting. It is reported that the seminar on this theme will be held in Guangzhou Pazhou Canton Fair and the hometown of China's chair industry - Zhejiang Anji, China's furniture trade capital - Shunde Lecong, China's furniture manufacturing town - Shunde Longjiang, respectively With the strong support of local governments and industry associations, local furniture companies are also vying to sign up for this event.
The relevant personnel of the Broadcasting and TV Business Department specially designed the seamless connection and simultaneous sales model of the Canton Fair and the Canton Fair e-commerce platform, and how to use the unique “private window†of the Canton Fair e-commerce platform to direct the products to the buyers to obtain orders and the Canton Fair e-commerce platform. The operation method was given to help the company to further familiarize with and understand the superiority and reliability of the Canton Fair e-commerce platform. The representatives of the company also expressed strong interest in this platform. Many companies at the conference expressed their intention to join the Canton Fair e-commerce platform. .
After fully understanding the Canton Fair e-commerce platform, Li Chihua said with deep feeling: "We have also used other e-commerce platforms for export sales, but the effect is not good." He believes that the Canton Fair e-commerce platform, which is the only one authorized by the Canton Fair supplier and purchaser data, has an irreplaceable advantage. He is very optimistic about the Canton Fair e-commerce platform.
“Foshan Shunde is the leader of China's furniture manufacturing industry. After more than 30 years of rapid development, Shunde furniture industry has also encountered bottlenecks, and transformation and upgrading is also imminent.†Zhou Zhenyang said according to the current situation of Shunde furniture industry. "With the popularity of e-commerce applications, whoever grasps business opportunities will take the initiative. E-commerce is not a trend now, but it is a means of affecting corporate marketing and expanding market share. I am very much in favor of furniture companies joining the radio and television business platform."
Zhuangzi's standard believes that furniture companies should develop a new B2B model while walking the traditional marketing model, walking on two legs. From the current market point of view, offline participation in the Canton Fair, Guangzhou Furniture Fair, and online selection of the Canton Fair e-commerce platform, will be the best way for companies to find export trade. As an extension of the physical exhibition, the Canton Fair e-commerce platform complements and enriches the physical exhibition, complements each other and develops simultaneously.
Mai Junmian said that Lecong has thousands of manufacturing companies. In the past, it was only able to open up markets through traditional stores and exhibitions. The Canton Fair e-commerce platform provided enterprises with superior e-commerce channels to help traditional furniture enterprises expand their Chinese and foreign markets. Give full play to the promotion of e-commerce.
In the face of the scarcity of the booths of the Canton Fair and the high cost of promotion channels, Xie Weixiong believes that “there are almost 5,000 enterprises engaged in import and export trade in Foshan, but there are only more than 400 enterprises that can participate in the Canton Fair. The radio and electricity providers have provided solutions to this contradiction. The platform is undoubtedly a icing on the cake for our furniture industry and carbon in the snow."
In order to better serve the furniture enterprises and promote the export of furniture enterprises, Zhou Xiaobo said that in this ever-changing international market, the Canton Fair e-commerce platform that has kept pace with the times has developed a series of solutions for the furniture industry to help the furniture enterprises. In order to expand international marketing, the Guangdian Business Platform plans to open a special furniture channel in the future and use the Canton Fair global resources to promote the Chinese furniture industry to professional sellers around the world.
Liu Jianjun said that the supply booth of the Canton Fair is in short supply and cannot meet the needs of the company's growing foreign trade. The procurement cost of the exhibition is also increasing. The 365-day all-day Canton Fair e-commerce platform provides convenience for every 200,000 buyers and benefits more SMEs. The physical exhibition plus e-commerce is an inseparable part of the Canton Fair. In the future, the radio and television platform will also provide solutions for the domestic department store platform, which will provide new opportunities for the development of the domestic market.
During the period, Guangzhou 020F Furniture Club signed a strategic cooperation agreement with Anji County Bureau of Commerce, Lecong Furniture Association, Foshan Furniture Association, Shunde Furniture Brand Alliance, Guangdong Sichuan Chamber of Commerce Furniture Branch and Foshan Jiangxi Chamber of Commerce Furniture Branch to actively encourage enterprises to apply Canton Fair. E-commerce platform to jointly promote the development of import and export trade in the furniture industry.
Next, Guangzhou 020F Furniture Club will unite Canton Fair E-Commerce Co., Ltd. and China Furniture Elite Club in the furniture capital--Dongguan Houjie, the main town of metal glass furniture production--Hebei Shengfang, China European classical furniture production base-- Zhejiang Yuhuan and other places hold the Canton Fair e-commerce platform furniture industry application seminar, so that more and more furniture companies know and use this e-commerce platform, but also help more furniture companies to go abroad and go to the world.
It is understood that the China Import and Export Commodities Fair, known as the "World's No. 1 Exhibition", also known as the Canton Fair, was founded in the spring of 1957. It is held in Guangzhou every spring and autumn. It has a history of 56 years and is the longest in China. The comprehensive international trade event with the highest level, the largest scale, the most complete product categories, the largest number of buyers, and the widest distribution country, the best transaction results and the best reputation. Over the years, the Canton Fair has accumulated nearly 6 million real buyers resources, and is known as the weather vane and barometer of China's foreign trade. With the growing demand for foreign trade, the Canton Fair's physical booths are in short supply. There are 600,000 manufacturing enterprises in China, and the Canton Fair can only provide 59,000 booths. More companies cannot enter the physical Canton Fair to promote their products.
In order to develop the Canton Fair, which is a two-year on-site transaction, it has developed into an e-commerce platform that provides comprehensive services for both procurement and supply for 365 days a year. The China Foreign Trade Center (Group) has established Canton Fair E-Commerce Co., Ltd. China's largest trading electronic platform and serving Chinese business is our responsibility. The Canton Fair e-commerce platform is the official e-commerce platform with the same data and resources sharing with the Canton Fair. It adopts a new model, with huge and high-quality purchaser resources, unreplicable business functions, unique official credibility, and powerful The global promotion channel provides a business platform for foreign trade enterprises to set up international trade, and seeks a development path with Chinese furniture enterprises.
The platform has four major advantages compared to other traditional B2B e-commerce platforms. The first is the real-name system and high-reliability buyer resources. The Canton Fair e-commerce platform has more than 6 million buyer resources accumulated in previous Canton Fairs, covering more than 200 countries and regions around the world. The second is the transaction-oriented broadcaster platform function. The unique business opportunity push function of "private window display" was introduced to protect the company's own trade secrets while matching the corresponding needs of the two parties. The third is to form a powerful offline "e-commerce cloud service complex" that integrates business opportunity matching, electronic trading, online insurance, and trade financing. The fourth is the operation mode of online and offline seamless adhesion of radio and television. The “Guangdong E-commerce Platform†achieves seamless adhesion between on-site operation services and website platforms through “one terminal, two systems, three platformsâ€.
In recent years, the overall sales volume of the furniture market has declined, coupled with the increasingly fierce competition in the domestic market. The cost of enterprise channel, labor and raw materials has risen sharply, and furniture companies are facing enormous challenges. Change will become the common choice of many furniture people, and online e-commerce also plays an important role in this change.
The combination of furniture manufacturers and e-commerce has opened up new market prospects. The e-commerce price advantage breaks through the high cost of traditional channels. The borderless network allows home manufacturers to reach more customers in the shortest time, making overseas market expansion possible, and benefiting more small and medium-sized enterprises that cannot participate in the Canton Fair physical exhibition. . Compared with traditional channels, the online and offline seamless docking model of physical exhibition and e-commerce not only facilitates manufacturers to expand the market in a short period of time, but also provides buyers with more choices and more cost-effective shopping costs. .
Information: Guangzhou 020F Furniture Technology Club
Guangzhou 020F Furniture Technology Club is an important business negotiation platform for China's furniture industry and an innovative project for the development of the furniture market. It is supported by thousands of furniture companies across the country, operated and formed by professional service organizations and professional teams. It is based in Guangdong and faces the whole country. Service furniture industry. The development goal is to create a new model of home business with home furnishing and design, information consultation and service, brand building and promotion, e-commerce platform construction, etc., through high-quality furniture merchant services, organizing furniture trade negotiations, domestic and international furniture exhibitions and market visits. Investigate, promote the application of e-commerce B2B model and the implementation of related innovation activities, create a real business development platform that is close to the enterprise and promote the design innovation ability, brand innovation ability and business model operation of the furniture industry and enterprises.
In recent years, the club has established a strategic partnership with China Foreign Trade Guangzhou Exhibition Corporation, the most powerful and influential professional exhibition institution in China, with its good resources and service capabilities, and participated in the largest and most market-related furniture exhibition in China. Service work. Became an important partner of China Guangzhou International Furniture Fair (ClFF) and China (Fuzhou) Home Building Materials Expo; in December 2011, it was added as the standing director unit of China Furniture Association; in 2012, it was authorized by the world-renowned exhibition company Cologne Exhibition Co., Ltd. In 2012, the booth of the International Office Furniture and Management Facilities Exhibition in Cologne, Germany, was the general agent of Guangdong. In 2013, it established a strategic partnership with the Canton Fair e-commerce platform and became the first official authorized agent service provider in the Guangdong Province and even the country. .
From 020 to O2O (Offline To Online), the club will rely on the perfect industrial chain and strong industrial cluster foundation in Guangdong to make full use of the international influence of the Canton Fair and the huge, real-name certification of 6 million buyers and the world. The largest professional exhibition China Guangzhou International Furniture Fair (ClFF)'s international radiation and mature buyer resources, to create a perfect integration of online and offline, seamless docking. Create a new driving force for the sustainable development of the majority of furniture companies.
China Furniture Elite Club (F-club)
“Creating the industry and gathering the elite†China Furniture Elite Club is a national and high-level furniture industry club registered in 2013. It is operated by Guangzhou 020F Furniture Technology Club in China. With the concept of shaping communication culture, it creates effective communication for domestic furniture elites, provides wealth, opportunity and information sharing; and is committed to building a national business cooperation platform for mutual help, mutual trust, mutual appreciation and mutual respect among furniture elites; Committed to achieving a comprehensive, systematic, fully integrated, and appealing club brand and commercial service provider in the industry.
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