Doing charitable funds has now become a fashionable "topic" for domestic entrepreneurs. When Chen Fu, Fujian's richest man, was still struggling with charity for 8.3 billion personal assets, on October 26, Ding Shizhong, the controlling shareholder of Fujian Regal and Anta Sports Products Co., Ltd. (02020.HK) And its family also announced fundraising charitable, to be 80 million shares allotment, raising 800 million Hong Kong dollars. This became the first time for domestic enterprises to raise funds to make public welfare undertakings by means of cash allotment. However, since Chen Fa-shu spent heavily on public welfare as a warning, the follow-up of Anta's big shareholders also triggered public suspicions about their motives. Equity part of the proceeds of charity On October 26, Anta announced that Ding Shizhong, the controlling shareholder and chairman of the board of directors, intends to make a price of HK $ 10 per share and public placement of 80 million shares of the Company, representing approximately 3.2% of the issued share capital of Anta and HK $ 800 million ; To this end, Ding family has hired Morgan Stanley as a financial advisor. For cash reasons, ANTA said in a statement that the placing is part of the shareholders' own asset management plan and that part of the proceeds from the placing will be used to set up a charitable fund. This is the first time for domestic enterprises to use cash dividend to cash in for charity. In the past, large shareholders of domestic listed companies turned mostly to high-priced secondary selling. And it is another charity of Fujian Regal following the fact that Xinhua [27.91 0.18%] Chen Fa-shu, the actual controller, donated 8.3 billion personal assets as a charitable fund. It is understood that, at present, charity donations can enjoy certain tax benefits, the donation motivation of the Ding family has also been questioned. For the outside world, on October 27, Lu Jiahui, Anta's vice president responsible for investor relations, said in an interview with this reporter: "The shareholders' intention is rather simple. There are no so many ideas that the outside world is guessing about, mainly for giving back to the community. " However, Chen Fa-shu was previously questioned for its funding of 8.3 billion of its assets, and "charitable funds" have also become sensitive words to avoid by chance. Ding Shizhong and his family members, 800 million Hong Kong dollars to cash what much for charitable funds, there is no exact figure. Lu Jiahui said that when charitable funds are still in the process of establishment, how much money will General Ding and other shareholders show will not be disclosed? The company has not communicated with other shareholders of General Ding and this does not belong to the disclosure content stipulated by law. However, this is the second time this year that listed companies in Hong Kong have made significant cash sales through placing. Prior to this, on September 8, Alibaba's chairman, Ma Yun, placed 13 million shares to cash out about 273 million Hong Kong dollars to give himself and his family a little sense of accomplishment. However, Ding Shizhong and its family members of the low placement market is not appreciated. On the 27th of October, the share price of Anta fell 0.54 to 5.04% on the very next day it was announced. On the 28th, the price of Anta fell below 10 Hong Kong dollars to close at 9.780, down 3.550%, below the placement price. For the plunge in stock prices, Lu Jiahui said it is hard to guess whether the stock price fall is due to the rights issue, because Hong Kong stocks are weak on the day and there may be some investors who are sensitive to rights issue. She stressed: "The health of the company fundamentals, we will not worry about the stock price down." Or acquisition of American brand AND1 After the completion of the rights issue, Ding Shizhong still holds 0.26% of the shares of Anta personally. The share of Anta held by the Anta International in its holding decreased from 60.15% to 57.48%. Ding Shizhong and his family still hold 69.34% of the shares of Anta. Except for part of the funds used to make charitable funds, 800 million Hong Kong dollar will be used for other parts, Anta announcement did not mention. Lu Jiahui said that the specific how to use the shareholders did not explain whether it is used to invest in acquisitions, the company does not have the responsibility to announce. However, Lu Jiahui said that in the placement of shares, the views of corporate shareholders with the outside world's attention is different. This Dingzong and other shareholders in the placement of shares when the main consideration is to optimize the structure of shareholders, on the one hand the company's outstanding shares increased liquidity will attract some large investors come in; the other hand, this placement mainly want to sell Some large funds, can hold the company's shares for a long time. In fact, Anta has been generous after the listing of capital and investment operations in order to quickly get in the domestic market share and brand influence. Two months ago, Anta signed an acquisition agreement with Belle International [7.98 4.72%] (01880.HK), a domestic footwear giant, to acquire 85% of Full Prospect held by Belle and 100% equity interest in Fila Marketing for approximately HK $ 0.6 billion Fila's ownership and operating rights, as well as related marketing networks. September 30, ANTA Sports announced that the completion of the acquisition of the assets. At that time, the industry believes that Anta through this acquisition, began to attack from the second and third tier markets to the first-line market in order to obtain confrontation with the old rival Li Ning [21.40 1.18%]. In fact, Anta has been regarded as the most important competitor Li Ning, in an attempt to surpass. In June this year, Zheng Jie, vice president of Anta in an interview with this reporter revealed: "Anta in the number of product sales, has ranked first in the domestic sales revenue behind Li Ning ranked second." Anta is seeking to catch up with and surpass Li Ning. The first half of this year's earnings report, Anta sales revenue of 2.817 billion yuan, net profit of 608.3 million yuan; Li Ning sales revenue 4.052 billion yuan, net profit of 4.73 billion yuan. Anta net profit has surpassed Li Ning, the next step, catch up will focus on sales. Earlier news said that Anta ready to acquire the domestic sports brand Xidelong, as well as the US fashion sports brand AND1. More news that Anta and AND1 have conducted substantive negotiations, won a great possibility. If you win both, Anta will have the power to surpass Li Ning. However, the matter has not been confirmed by ANTA official. This cash is perhaps for the acquisition to prepare.