Recently, Peng Xiao, deputy director of the Sports Equipment and Equipment Center of the General Administration of Sport of China, was interviewed by a reporter and introduced and answered the setting of the 33rd China International Sporting Goods Summit Forum and recent hot topics in the sporting goods industry.
Forum runs through value creation topics
In 2013, the first body expo summit was the theme of change. In the last year, it was the theme of innovation. He hoped that from the perspective of intelligence, he could play a leading and guiding role in the sporting goods industry and the entire market. When talking about the topic setting of this year's summit forum, Peng Xiao said that in October 2014, the State Council issued the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," and upgraded national fitness to a national strategy. It is foreseeable that the sports goods consumer market will be fully upgraded in the future, and the overall warming of the sporting goods industry will also embark on the return of value creation. Based on such a special time node, we set the theme of this year's Body Expo summit forum as value creation.
Peng Xiao said that this year's forum's agenda and guest invitations will run through the theme of value creation, covering areas such as sports product design, technology research and development, consumer demand mining, product sharing channels, and other aspects. The participating guests will take different perspectives from the sporting goods industry chain. Explain and discuss in depth the value creation of sporting goods industry.
Industry development still has room for growth
Regarding the proportion of the sports industry that will account for 5 trillion yuan in the sports industry in 2025, Peng Xiao believes that the sporting goods industry is an important part of the sports industry. At present, China's sporting goods industry accounts for the proportion of the sports industry. Higher, but I believe that with the introduction of the “Opinions†implementation regulations, the future sports industry structure will tend to be more reasonable, and the proportion of sporting goods industry will maintain a more reasonable proportion. At the same time, Peng Xiao believes that the introduction of the "Opinions" and the recent national advancement of campus sports development will bring new demands to the sporting goods market such as sports shoes, ball games, stadiums, etc. This also means that The development of the industry still has huge room for growth.
There will be new changes in this forum
For this year’s new Fujian special forum, Peng Xiao explained that the addition of the Fujian special event was mainly aimed at the proportion of the sporting goods industry in Fujian Province in its overall economy. The Fujian special session established on the proposal of Fujian was mainly issued by the report, the keynote speech, Focus dialogue and other plates. The keynote speech will feature Taiwanese elements, inviting opinion leaders of Taiwan's sportswear industry and cultural and creative fields to participate in the forum to provide guidance on how Fujian sportswear can enhance its core competitiveness.
This year's stadium development forum and the fitness industry forum will also undergo new changes. The stadium development forum will be based on the latest data from the New Industry Policy and the sixth national stadium survey. At the same time, guest invitations will also include industry-leading sports stadium operations and renovation agencies and representatives with better results in stadium operations. The Fitness Industry Forum will continue to publish "White Paper on Training and Fitness Equipment". At the same time, it will also focus on two major development support factors of the fitness industry, including national fitness consumption and e-commerce spending patterns. Peng Xiao told reporters that the invitation for the guests at the current Expo Summit is in progress and the final list will be announced in the near future.
Peng Xiao said that the Summit of the Body Expo is still young and still needs continuous improvement in many aspects. It is still in a process of changing from quantitative to qualitative. It is hoped that the Summit Forum will continue to exert its value in the ideological exchange platform, play a more pivotal role in the development of the industry, and lead the sporting goods industry to embark on the path of value creation.
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