The furniture industry has a brand sense to develop at a higher level in recent years. With the accumulation of enterprise development experience, the competition among furniture companies is not only stuck in the price war. Everyone is looking for breakthroughs to explore and expand the comprehensive strength of the brand. Levels enter the subdivision. Therefore, we find that the competition in the furniture industry is also changing. With the improvement of the external environment and the continuous improvement of the overall quality of the enterprise, the furniture industry will usher in a higher level of development that focuses on product quality, functional taste and corporate brand. .
Style is more tasteful With the change of people's life concept and the improvement of living standards, the requirements for home life are becoming more and more tasteful. Different from the popular style of furniture that has been more prominent in design in previous years, the functional style of furniture itself has become the mainstream of the furniture market this year. In addition to the traditional inertia display of panel, mahogany and European furniture, this year's functional furniture occupies the mainstream display area of ​​furniture products. Such as MPE bed, using imported latex, emphasizing humanization and intelligence; Songbao Kingdom aircraft, ocean, truck, cosmic star and other children's suites, "learning step by step" chair lift, computer chair, etc., not only focus on health and environmental protection, but also emphasize space The possibilities of expansion can be adjusted and adapted. These children's furniture will become taller and bigger as the child grows older... These novel functional furniture styles are highly regarded.
Recently, small-sized houses have become the first choice for many working-class people and young people, but this does not stop their pursuit of taste furniture. Multi-functional, small-sized, deformable small-sized furniture will follow.
More quality materials The market is fiercely competitive. There are many categories in the furniture industry, product homogeneity is becoming more and more obvious, and the competition mechanism is imperfect. This makes it necessary for enterprises to focus more on R&D, marketing and customer service. With the support of a group of leading enterprises and the support of related supporting, the furniture industry is gradually moving towards the quality era, forming a unique competitiveness and influence.
Over the years, the popularity of furniture, in addition to style, there is another important aspect is the material. Although many people know that children's furniture is better than the plate type, they do not know that the single piece of solid wood furniture does not guarantee that the youth furniture is natural and pollution-free. First of all, the selection of solid wood furniture should be as far as possible in terms of material and craft production level. For example, pine wood furniture is best based on Nordic Finnish pine. Secondly, the surface of solid wood furniture often needs to be painted to ensure the service life. Then the most environmentally friendly water-based varnish is particularly important. At present, there are many second- and third-line solid wood enterprises in the market that imitate the first-line brand products, but in the material and surface paint treatment. It’s all off. Furniture made of natural materials, such as furniture made of rattan and hemp, and new materials made of plant waste such as banana leaves are symbols of the age of furniture.
The whole is more brand-oriented. Some people say that the core of product marketing is brand, brand, and finally brand. What is a brand? A brand is a force, a brand is a kind of trust, a brand is a value, and a brand is a concept.
How to open the market for high-quality products has become the most concerned issue for many companies and businesses. More and more home building materials companies are beginning to realize the importance of brand building. Many enterprises have greatly enhanced the brand and industry's popularity by increasing investment in brand building. The company has not only achieved development, but also led furniture and building materials to the brand era.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
Guangzhou Shishi Daily Chemical Co.,Ltd. , https://www.cosmeticok.com