With the improvement of living standards, more and more consumers are beginning to pursue personalized consumption, and customization has gradually become a trend. The same is true for the cabinet industry. Consumers can customize their favorite cabinet styles according to their preferences and kitchen specifications. Custom cabinets are becoming more and more popular among consumers. However, with the fierce competition, driven by the interests, some cabinet manufacturers began to work on the size of custom cabinets, infringing the legitimate rights and interests of consumers.
Custom cabinet size pricing is now greasy
Mr. Liu asked a cabinet manufacturer to decorate the kitchen last month. The cabinet is in an "L" shape. The corner is located at the position of the flue and the down pipe. After the cabinet is installed, the table measured by him is 0.8 less than the manufacturer. Square meters. The explanation for this cabinet company is that the countertop contains the area that the flue and the down pipe are sawn off. Mr. Liu also specially measured the area of ​​the flue and the downpipe, and the full scale was 0.2 square meters. Within a few days, the designer gave himself a step to say that he would come back to visit, and quietly gave him 400 yuan, and this fire was also stopped.
The reason behind this is actually like this
As we all know, there are always a variety of causes behind one thing. Looking at the news of the cabinet industry in recent years, there is something in common: consumers are desperately accusing the merchants or designers of being “pitted†and receiving unfair consumer treatment; and merchants, decorators, designers Waiting for the service side, I also feel that my behavior is correct, is in line with industry regulations or some default practices in the market. The two sides blame each other for shirking, then what is the root cause of this phenomenon?
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1, the business in the product size brains
A person in charge of a cabinet company pointed out that the phenomenon of designers using the size error of cabinets is not only found in some small informal workshops, but also in some large enterprises that are neglected to manage. According to reports, many designers use their brains in the size of the design drawings, deliberately enlarge the size, allowing customers to make more money. In addition, when the designer measures the corners of the cabinet and close to the hidden parts of the wall, it is often used for hands and feet. Here, the amount is 10 cm, where the amount is 15 cm, and the number of places is increased. . Customers pay for these extra sizes. The larger the amount, the more commissions the designer gets.
2, the size measurement method has different access
At the end of May, Ms. Zhang customized a set of cabinets in a brand cabinet store. After more than two months, her lover took the tape measure and measured the cabinet. The total area was 1.6 square meters less than the designer's report. Meter. Ms. Zhang asked the cabinet company to say, the designers said that they are operating in accordance with the “Yanmi†industry-wide measurement method, which is more objective. Her lover is using the cabinet to expand the area, which is the actual storage area of ​​the cabinet. It does not include the number of cut sheets, so the area will be small.
3, the size measurement pricing method is not mature
At present, there are two types of cabinet measurement methods that are commonly used in the market: “ten meter pricing†and “cabinet pricingâ€. There are errors in the pricing of the two methods, which brings confusion to the choice of consumers. The person in charge of a cabinet brand said that Yanmi is pricing, as long as the cost budget is as complete and accurate as possible in the process of custom cabinets, so that every cost is clear at a glance, there is no problem. However, another brand cabinet agent believes that the Yanmi offer is only a way of quoting formed by the Chinese cabinet market under the premature conditions, and it is a transition. In the future, China's cabinet market must also follow the international practice to implement the cabinet pricing method.
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