If you go to any sports events, you likely have seen athletes wearing the colorful tape, often branded with the maker`s logo. Though it had already been around for decades, the popularity of this elastic tape ballooned in 2008 when beach volleyball players and other athletes began sporting this elastic tape in the 2008 Beijing Summer Olympics. Elastic tape is unique to other types of tape, like traditional athletic tape, in that it has elastic properties. Typically, elastic tape is designed to stretch up to approximately 140% of its original length, thus mimicking the properties of skin and allowing for some or pulling force on the skin and underlying structures. These features are opined to provide several benefits including a correction of alignment of weak muscles, facilitation of joint motion, reduction in swelling, enhanced blood flow, and pain reduction.