In today's highly competitive market, many successful printing companies have adopted a mixed-printing approach. Digital printing has become their key strategy, not because it replaces traditional offset printing in large-volume production, but because it opens the door to value-added services and enhances automation in the production process by seamlessly integrating with existing printing machines.
Over the past decade, the printing industry has experienced significant transformation. Digital printing technology has advanced in terms of speed and material compatibility, with high-speed inkjet solutions now catering to diverse customer needs. The rise of electronic transmission channels has disrupted traditional file-sharing methods, making digital printing more accessible for personalized, low-volume, and cost-effective short-run jobs. Improvements in workflow systems, substrates, pre-press, and post-press equipment have further boosted automation, reducing waste, labor costs, and overall operational expenses.
In 2013, the focus of digital printing remained largely on inkjet technology. Its adoption in areas like labels and packaging accelerated, and industry analysts such as Gardner, Winship, Intercuster, Smither, and Parno provided insights into its trends and future potential for 2014.
One of the main advantages of digital printing is its ability to offer value-added services. Many companies that have introduced digital presses use them to produce low-volume, high-value products. While it’s still unclear how much impact inkjet printers have had on the mainstream sheet-fed offset market, high-speed continuous inkjet printers remain popular in transactional printing, direct mail, and book markets. B2 sheet-fed inkjet printers are still in early stages and haven’t yet built a solid customer base. However, some sheet-fed offset presses have started generating revenue through digital presses, marking a positive beginning.
The large-format printing market, despite over 20 years of development, remains full of potential. It maintains stable pricing and product value, serving both broad market segments and local businesses. The introduction of high-speed large-format systems capable of producing over 5,000 square feet per hour has revitalized a sector previously dominated by offset printing. UV inkjet technology has also found its way into offset printing companies that specialize in imaging and packaging. Meanwhile, digital signage is an emerging market that operates independently from traditional analog printing, though offset printing still holds a place due to its long-standing presence and user familiarity.
Industrial printing is another promising area for digital technology, although it comes with higher entry barriers. It plays a crucial role in large-scale production processes, often requiring online integration. Industries like ceramics, textiles, and labels have urgent demand for industrial-grade digital printing solutions.
The influence of inkjet printing has continued to grow. Although it became a major topic in the printing industry since 2008, its impact across various sectors was hard to quantify. By 2013, however, inkjet printing had become a common feature in daily life, from document printing and label production to home decoration, functional printing, and even 3D printing. Its versatility and adaptability made it a vital part of modern printing ecosystems.
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