In today's highly competitive market, many successful printing companies have turned to mixed printing strategies. Digital printing has become their key solution, not because it replaces traditional offset printing in mass production, but because it opens up new value-added opportunities for businesses. It also integrates smoothly with existing printing machines, enhancing the automation and efficiency of the entire production process.
Over the past decade, the printing industry has seen significant transformation. Digital printing technology has advanced greatly in terms of speed and material compatibility. High-speed inkjet solutions now cater to a wide range of industries, meeting diverse customer needs. The rise of electronic transmission channels has revolutionized how files are shared, promoting digital printing's role in personalized and cost-effective short-run printing. Improvements in workflow systems, substrates, pre-press, and post-press equipment have further boosted automation, reducing waste, labor costs, and operational expenses.
In 2013, the focus of digital printing remained largely on inkjet technology. Its adoption in areas like labels and packaging continued to grow rapidly. Industry analysts such as Gardner, Winship, Intercuster, and Parno provided insights into the trends and future outlook of digital printing for that year and beyond.
One of the main advantages of digital printing is its ability to offer value-added services. Many companies that have introduced digital presses use them to produce low-volume, high-value products. While the impact of inkjet printers on the mainstream sheet-fed offset market is still being assessed, high-speed continuous inkjet printers remain popular in transactional printing, direct mail, and book markets. Meanwhile, B2 sheet-fed inkjet presses are still emerging and haven't yet established a strong customer base. However, some sheet-fed offset presses have successfully integrated digital presses, marking a positive development.
The large-format printing market, despite over two decades of growth, remains full of potential. It maintains stable pricing and product value. This type of printing serves various market segments and supports local businesses. The introduction of large-format systems capable of producing more than 5,000 square feet per hour has brought fresh energy to an already vibrant sector. UV inkjet technology has also found its way into offset printing companies that specialize in images and packaging. Digital signage is another growing area, independent of traditional analog printing, though users currently spend ten times longer on digital outputs compared to offset, meaning offset still holds a place in the large-format display market.
Industrial printing is another promising digital printing segment, although it comes with higher entry barriers. It is one of the largest application areas, where printing is often integrated into large-scale production processes and runs online. There is also a strong demand for industrial-grade digital printing in fields like ceramics, textiles, and labels.
The influence of inkjet printing continues to expand. Although it has been a major topic since 2008, its impact across different printing sectors is hard to measure. In 2013, it marked a turning point, appearing in nearly every aspect of daily life—from document printing and label production to home decoration, functional printing, and even 3D printing. As this technology becomes more widespread, its role in shaping the future of the printing industry is becoming increasingly clear.
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