(d) the needs of regional localization design,
The reality referred to is the design idea that the designer gradually evolved through thinking in the local environment. No matter how influential the design is, because of the geographical, thinking, and lifestyle that determine their design style, the local culture has a certain influence on its design. Therefore, the geographic growth of the designer determines its perception of design. If designers can complete graphic design works based on local culture, the images they create will have their own ideas and independent expression skills. Through this, they will realize the context of historical development. In terms of form and form, the modern design concept has a certain origin with the traditional Chinese visual modeling elements from the perspective of art development. We know that many schools of modern graphic design originate from modern painting styles such as impressionism, cubism, and constructivism. These western modernist paintings were more or less influenced by oriental arts in their enlightenment, especially in China. The traditional Chinese painting emphasizes on the perspectives of scattered perspectives, imaginary and actual density, and blank forms, as well as forms of treatment. Their revelations are indisputable. Through this sort of combing, it should be said that finding the point of agreement between the old styling elements and the modern design should be a matter of course. For the morphological transformation of the old shape elements with Chinese geographical features, the elements not only convey the concept of modern design, but also enable the old elements to truly convey the carrier's modern information, in line with the functions of modern design, thus freeing them from the use of elements. Limitations and semantic deviations. For local designers, it is very important to keep one's own water and soil research self-contained graphic design.
(five) humanized design needs and green design.
Humanized design and green design ideas are the themes of the 21st century design. The design bears the heavy responsibility for human spirit and spiritual comfort. Young people buy goods in order to promote their individuality and radiant youthful vitality. The Zhuang Zhuang is to fill the loss of youth and display mature and self-fulfillment; the elderly people have a sense of nostalgia and a sense of calm that has experienced many vicissitudes. All the designs are based on people's needs and are based on people's needs. Graphic design is no exception. The aesthetic concept of stimulating consumption has become the only criterion for modern graphic design, resulting in energy waste, resource destruction, and ecological imbalance. The crisis brought about by industrial civilization is awakening more and more people.
The demand for green design presents a serious topic for graphic designers. It emphasizes protecting nature, ecology, making full use of resources, putting people first, and doing good to the environment. As a graphic design industry and its outer edge, no matter from idea to performance, it will bring new life connotation to the design. With the development of the times, people’s aesthetic concepts change, the design works improve the practical functions on the one hand, and satisfy them from the demand. On the one hand, it follows the trend of modern aesthetics and pursues the sentiments of beauty. Blind visual stimuli often cause visual catastrophes. Human beings are trapped in intense colors and dull graphics. Therefore, visually applying the concept of green design allows graphic design to maintain a reasonable visual order, stops visual pollution, and perfects the coordination of design work with humans. On the other hand, it conveys images and words related to the environment by communicating environmental concerns. The phrase also has very important meanings. The graphic design professional language has gradually begun to adapt to these changes. Designers are beginning to realize their role as the main decision makers in paper consumption and pollution technology applications. In 1996, the American Institute of Graphic Arts published the Guide to Environmental Responsibility in Graphic Design. It also drafted a "Design Ecology" manual for a paper manufacturer to provide American designers with guidelines on reducing environmental impact. In China, people have also gradually realized the importance of people-oriented green design. People-oriented green design will be the long-term demand for the development of Chinese graphic design.
After undergoing decomposition and reconstruction of modern graphic design art, the future design will focus on the design of the environment associated with graphic design. The relationship is connected, intrinsic, interactive, and general. Of course, it is no easy task for designers and entrepreneurs to immediately change their minds and design work that meets future standards. This will face too much difficulty. Especially in today's atmosphere of stimulating consumption and the market economy that envelopes the entire world, it is very difficult to do a good design that is truly beneficial to the long-term interests of mankind. However, the industrial “civilization†and the crisis brought by the market economy to human beings are awakening more and more people with conscience. From the various types of design products used every day to the modern, international metropolis that recognizes itself as modern, how much of it is necessary? . "Rational consumption" and "moral economy" change are inevitable. It is also the direction of future human self-help. In the future, the responsibility of graphic design is to maintain ethical and moral.
Good design will be a reflection of the correct values ​​in the future.
Author: Wu Yi Zhi Source: big river