Eight: Industry Development
It is very important to research and understand the status of the company's internal product chain, positioning, sales methods, and industry conditions before the packaging design. It is very important to grasp the packaging design and then conduct overall and comprehensive planning. This systematic understanding is the premise of design creation. Whether it is shopping in the supermarket or shopping in the store, consumers are trying to understand the function of the product, the price and the color, texture, reflectiveness, transparency and other physical properties of various packaging. The functional features and implication features expressed by the performance are consistent with the functional requirements, aesthetic tendencies, and psychological needs of its own purchase. Through the combination of various elements, packaging conveys not only the individual product packaging, but also basic features such as preservation, transportation, sales, and carrying of products, as well as the product name, content, and brand. If we can systematically plan the overall environment, sub-division, and display of product packaging, consumers can not only be seen at a glance and easy to compare, but they need not run around. The sales effect under the overall plan may be better. Serialized packaging of products can better reflect its own value and superiority.
First of all, under the premise of understanding marketing methods, we must pay attention to the location of products and the surrounding environment. Product packaging plays a role in self-promotion. This puts high demands on color and styling, and the eye-catching colors must depend on the packaging of other products around them. Rather than considering color from the perspective of a single product itself, when the place for the exchange of goods is different, changes in the consumer's behavior in the selection of packaged products also occur. This shows that the packaging design culture is based on people's behavior norms, and based on The psychological characteristics formed in these areas are gradually formed in the marketization. On the shelf, products do not rely on their own characteristics to attract consumers to generate consumer behavior. One researcher once pointed out: "Our overall assessment of what we do and what we sell depends on comparison, comparison with past experience, comparison with the value we are expecting, and our possibility for future hope. Compare." As a packaging design for comparative purposes, we should observe more of the characteristics of competitors and take control of their own individual products and the different shopping atmospheres that may be formed during the packaging and display of products and their effects on consumer psychology. Better sell the product.
After experiencing short-term marketing behaviors such as “one stroke†and “price wars†focusing on the packaging of individual products, domestic companies are also raising awareness of product packaging, such as Wahaha’s dairy products, fruit juice beverages, and carbonated beverages. Series etc. At the same time, multinational companies are introducing the concept of complete product serialization into the domestic market. The overall battle between the brand's product lines has become increasingly apparent as the market matures. The product packaging mix for different consumer groups must emphasize its overall systematic organic order. As a packaging designer, we need to really work hard to understand the relationship between the various packages located in the product chain, rather than just focusing on the current status and future of a single package. In the systematic planning of packaging, effective design and selection of targeted packaging design, as its life-like training, may form the vitality of the entire product chain packaging.
We believe that a company's product packaging consists of one "partition". Each “district†has its own common characteristics and its own direction of development. These characteristics and directions must be sustained and protected through planning, and ultimately form vitality. To achieve the overall planning of product packaging, we must first: Effectively plan the packaging of all products of the company. "Partitioning" is the combination of products that have certain common characteristics that give consumers a sense of coherence and familiarity. Since each “district†has different packaging characteristics (different consumer groups and different marketing channels for products), when it comes to differential packaging design, it must also emphasize the integration of packaging with other packaging within the “district†and “ "Partition" coordination
When each individual product considers all aspects of its packaging elements and considers it to be a system design, it may be messy, disorderly, and not prominent when it is displayed on the shelves in all directions. If the similar items are rich in color, and we design with the plain design series, the whole will come out. Differentiated planning for product packaging is a must. Because the competition nowadays is not fierce. Only with the above general thinking and choosing the right solution, the design under this guidance may be called the package design after the system planning. Remember a Japanese designer said: " A good design doesn't necessarily win the market, and a slightly unsatisfactory design is still good for early improvement. It doesn't have to be useless.†Maybe we can refer to it.
Nine: Materials and Colors
With the rapid development of the national economy, material wealth is greatly enriched, and people are urged to have higher requirements in terms of aesthetic awareness, consumption outlook, and values. Packaging design can not be confined to the conventional design methods and obsolete consciousness. Modern packaging design should pay more attention to the development and innovation of materials. With the continuous advancement of industry and science and technology, the variety of materials has become richer and varied, providing designers with a variety of material foundations, not only dissolving the concept of modern art in packaging materials, but also making packaging designers create There is a higher freedom of choice. The design of packaging materials has become the most attractive and most inspiring art in modern design; it has become the most important design method for modern design to expand design ideas and keep up with the pulse of the times. Therefore, a good designer must possess the ability to control the material. It is a necessary condition for creating a unique style. The material is the material carrier of the package and the material basis of the design idea. Lack of material, any perfect design can only become the ideal of the emperor's new clothes. With the help of suitable materials, the creation of packaging can be fully expressed.
Commodity packaging is an important part of a commodity. It is not only an indispensable outer garment, but also plays a role in protecting the commodity, facilitating its transportation, sales, and consumer purchase. It is also a miniature image of a commodity manufacturing company. Color as a major element of product packaging, not only plays a role in beautifying the packaging of goods, but also plays a marketing function that can not be ignored in the process of product marketing. The color of commodity packaging plays a great role in promoting the rapid expansion of the sales market when corporate products enter the circulation field. This point is being taken seriously by more and more companies and product packaging designers. Color in the packaging design of goods, because of its unique connotation and characteristics, in the marketing of goods, plays the role of a silent marketing master. This should be instructive for our commodity packaging designers. As an excellent product packaging designer, not only should pay attention to the beautifying function of the color of the commodity packaging, but also must pay attention to the color marketing function of the commodity packaging design from the perspective of economics.
Functionality in packaging design is always the first, regardless of the design of the model should give it a simple principle, in line with ergonomic structure, constitute a product safety, convenient packaging for users. Sometimes designers will blindly pursue novel materials and novel shapes, thus forgetting the basic requirements for packaging, safety, reliability, and convenience. This is a big joke in design. This is particularly important in the packaging of chemicals, medical machinery, electronic technology and other products.
X: Conclusion
It can be said that packaging is of vital importance to the development of the enterprise. It should be more and more appreciated by people. The best packaging should be easy and safe to use, highlight the image of the product, reflect the characteristics of the era, and have artistic appeal. , to be able to integrate well with the environment
Source: China Architecture and Interior Design
It is very important to research and understand the status of the company's internal product chain, positioning, sales methods, and industry conditions before the packaging design. It is very important to grasp the packaging design and then conduct overall and comprehensive planning. This systematic understanding is the premise of design creation. Whether it is shopping in the supermarket or shopping in the store, consumers are trying to understand the function of the product, the price and the color, texture, reflectiveness, transparency and other physical properties of various packaging. The functional features and implication features expressed by the performance are consistent with the functional requirements, aesthetic tendencies, and psychological needs of its own purchase. Through the combination of various elements, packaging conveys not only the individual product packaging, but also basic features such as preservation, transportation, sales, and carrying of products, as well as the product name, content, and brand. If we can systematically plan the overall environment, sub-division, and display of product packaging, consumers can not only be seen at a glance and easy to compare, but they need not run around. The sales effect under the overall plan may be better. Serialized packaging of products can better reflect its own value and superiority.
First of all, under the premise of understanding marketing methods, we must pay attention to the location of products and the surrounding environment. Product packaging plays a role in self-promotion. This puts high demands on color and styling, and the eye-catching colors must depend on the packaging of other products around them. Rather than considering color from the perspective of a single product itself, when the place for the exchange of goods is different, changes in the consumer's behavior in the selection of packaged products also occur. This shows that the packaging design culture is based on people's behavior norms, and based on The psychological characteristics formed in these areas are gradually formed in the marketization. On the shelf, products do not rely on their own characteristics to attract consumers to generate consumer behavior. One researcher once pointed out: "Our overall assessment of what we do and what we sell depends on comparison, comparison with past experience, comparison with the value we are expecting, and our possibility for future hope. Compare." As a packaging design for comparative purposes, we should observe more of the characteristics of competitors and take control of their own individual products and the different shopping atmospheres that may be formed during the packaging and display of products and their effects on consumer psychology. Better sell the product.
After experiencing short-term marketing behaviors such as “one stroke†and “price wars†focusing on the packaging of individual products, domestic companies are also raising awareness of product packaging, such as Wahaha’s dairy products, fruit juice beverages, and carbonated beverages. Series etc. At the same time, multinational companies are introducing the concept of complete product serialization into the domestic market. The overall battle between the brand's product lines has become increasingly apparent as the market matures. The product packaging mix for different consumer groups must emphasize its overall systematic organic order. As a packaging designer, we need to really work hard to understand the relationship between the various packages located in the product chain, rather than just focusing on the current status and future of a single package. In the systematic planning of packaging, effective design and selection of targeted packaging design, as its life-like training, may form the vitality of the entire product chain packaging.
We believe that a company's product packaging consists of one "partition". Each “district†has its own common characteristics and its own direction of development. These characteristics and directions must be sustained and protected through planning, and ultimately form vitality. To achieve the overall planning of product packaging, we must first: Effectively plan the packaging of all products of the company. "Partitioning" is the combination of products that have certain common characteristics that give consumers a sense of coherence and familiarity. Since each “district†has different packaging characteristics (different consumer groups and different marketing channels for products), when it comes to differential packaging design, it must also emphasize the integration of packaging with other packaging within the “district†and “ "Partition" coordination
When each individual product considers all aspects of its packaging elements and considers it to be a system design, it may be messy, disorderly, and not prominent when it is displayed on the shelves in all directions. If the similar items are rich in color, and we design with the plain design series, the whole will come out. Differentiated planning for product packaging is a must. Because the competition nowadays is not fierce. Only with the above general thinking and choosing the right solution, the design under this guidance may be called the package design after the system planning. Remember a Japanese designer said: " A good design doesn't necessarily win the market, and a slightly unsatisfactory design is still good for early improvement. It doesn't have to be useless.†Maybe we can refer to it.
Nine: Materials and Colors
With the rapid development of the national economy, material wealth is greatly enriched, and people are urged to have higher requirements in terms of aesthetic awareness, consumption outlook, and values. Packaging design can not be confined to the conventional design methods and obsolete consciousness. Modern packaging design should pay more attention to the development and innovation of materials. With the continuous advancement of industry and science and technology, the variety of materials has become richer and varied, providing designers with a variety of material foundations, not only dissolving the concept of modern art in packaging materials, but also making packaging designers create There is a higher freedom of choice. The design of packaging materials has become the most attractive and most inspiring art in modern design; it has become the most important design method for modern design to expand design ideas and keep up with the pulse of the times. Therefore, a good designer must possess the ability to control the material. It is a necessary condition for creating a unique style. The material is the material carrier of the package and the material basis of the design idea. Lack of material, any perfect design can only become the ideal of the emperor's new clothes. With the help of suitable materials, the creation of packaging can be fully expressed.
Commodity packaging is an important part of a commodity. It is not only an indispensable outer garment, but also plays a role in protecting the commodity, facilitating its transportation, sales, and consumer purchase. It is also a miniature image of a commodity manufacturing company. Color as a major element of product packaging, not only plays a role in beautifying the packaging of goods, but also plays a marketing function that can not be ignored in the process of product marketing. The color of commodity packaging plays a great role in promoting the rapid expansion of the sales market when corporate products enter the circulation field. This point is being taken seriously by more and more companies and product packaging designers. Color in the packaging design of goods, because of its unique connotation and characteristics, in the marketing of goods, plays the role of a silent marketing master. This should be instructive for our commodity packaging designers. As an excellent product packaging designer, not only should pay attention to the beautifying function of the color of the commodity packaging, but also must pay attention to the color marketing function of the commodity packaging design from the perspective of economics.
Functionality in packaging design is always the first, regardless of the design of the model should give it a simple principle, in line with ergonomic structure, constitute a product safety, convenient packaging for users. Sometimes designers will blindly pursue novel materials and novel shapes, thus forgetting the basic requirements for packaging, safety, reliability, and convenience. This is a big joke in design. This is particularly important in the packaging of chemicals, medical machinery, electronic technology and other products.
X: Conclusion
It can be said that packaging is of vital importance to the development of the enterprise. It should be more and more appreciated by people. The best packaging should be easy and safe to use, highlight the image of the product, reflect the characteristics of the era, and have artistic appeal. , to be able to integrate well with the environment
Source: China Architecture and Interior Design