First of all, at the Milan Furniture Fair in the middle and late April, Fendi's booth entrance set a level, allowing only some people to enter and refused to visit Chinese designers. On May 11th, Verne, Switzerland, publicly destroyed a batch of Chinese counterfeit luxury furniture. The protagonists of these two dramatic events are "China", facing such humiliation and grief!
China's furniture industry should reflect on it.
Who is the "cottage" furniture?
The cottage is always invincible, with the same products as others, selling lower prices, smashing original products, whoever seems angry! It is understood that most of the cottage masters are domestic small and medium-sized enterprises, do not have their own clear positioning and direction, relying on copying the excellent products of their peers to earn profits. The products of excellent enterprises can be copied, but the business philosophy and core ideas cannot be copied by the Shanzhai enterprises. Therefore, it is doomed that the road of "cottage" can't go far. SMEs should think carefully about the next step of development.
Why is the furniture "cottage"?
One of the characteristics of furniture is the heavy appearance. It is this characteristic of furniture that makes the cottage products aim at the market. According to surveys, 47% of netizens said that the reason why Shanzhai home can attract some consumers is because their appearance is high. The reason for the fast update and low price. Although, the quality of the cottage products can not be compared with the original, but compared with the expensive furniture, high-end furniture, many consumers can not afford, which makes the cottage furniture have a chance.
How to get rid of the furniture "cottage"
The Chinese furniture enterprises facing the domestic group have great advantages. The market is large, the rigid demand is strong, and there is enough innovation space in the design. The highly plastic environment is enough to support a brand to gradually transform itself into original. Chen Xiaotai, the general manager of the top 100 furniture that has always insisted on the original, said that only innovation is the right way to see the exhibition. The smart people learn the design ideas, business models and trajectories of the century-old brand, and the stupid people are eager to copy and copy. The best market is coming, and some Chinese brands should draw a clear line with “plagiarism†as soon as possible.
From simply plagiarizing, taking elements, and finding out the way to go, Chinese furniture brands should always stay on the first step and should gradually work towards brighter.
How to distinguish "cottage" furniture
Furniture with a similar shape and similar product name is also very close, making it difficult to distinguish between true and false. There are three main types of furniture cottages currently on the market. One is the cottage brand, which is mostly based on the application of brand furniture. The second form is the material that pretends to be branded furniture. The third type is "similar and not like God." Consumers should be alert to these three "cottage forms."
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