The cabinet is a very wide category, from wardrobes, bookcases, display cabinets, to lockers, bedside tables, shoe cabinets... In short, we have a row of cabinets of different types and sizes in our minds.
As the most commonly used furniture in the home, the importance of the cabinet to our lives is self-evident. However, the choice of cabinets often brings us more trouble. As we need to store more and more things, how to choose a more practical cabinet? Which kind of cabinet can better guarantee environmental performance? Should I choose the whole wardrobe? Second-hand cabinets are not advisable? These problems have surfaced. In this issue of the "I want to buy furniture" series of surveys, we will take you to see the selection and purchase of the cabinet, which problems are bothering us.
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Jiucheng needs more than two wardrobes
60% will independently purchase storage
Forty-four percent of respondents believe that according to the capacity of the two-door wardrobe, 2-3 of them need to be placed in the home to meet the daily storage. 30% means 3-5. 19% think that there are more than five. 7% means only one is needed.
65% of respondents said they would add extra storage in the closet to store different types of clothing. 35% said it would not do so.
Analysis: Single storage wardrobe is not enough
On the one hand, there is a growing demand for storage for wardrobes. This proportion of demand increases as the life span lengthens. For example, the demand for a wardrobe in a newly-married household must be less than that of a family after three years of marriage. The so-called "more things go over the day." Moreover, the storage that the wardrobe has to satisfy is not limited to clothing. Therefore, the survey results show that most people need more wardrobes. Only 9% of respondents indicated that a wardrobe is sufficient, which does not exclude short-term renters and those who stay in Beijing for a while.
On the other hand, the requirements for the details of the storage are gradually increasing. In particular, women, the storage of underwear, and other knitwear category storage requirements have become very common. The various storage grids appearing on the market also reflect the demand for this.
30% consider choosing the whole wardrobe
Jiucheng does not understand the overall wardrobe price
44% of respondents said they would buy a whole wardrobe. 30% said they are considering it. 22% think that they will not buy the whole wardrobe. 4% said that they are currently using the overall wardrobe.
In terms of the overall wardrobe, 37% of the respondents believe that the overall wardrobe is the trend of the wardrobe in the future. 33% think that the overall wardrobe is more practical. 15% think that the overall wardrobe is still not mature, and should wait and see for a while before considering buying. 15% believe that there is not enough room at home to use the whole wardrobe. No respondents believe that they will have a negative impression on the overall design and installation of the wardrobe.
92% of respondents said that it is not clear to the conversion process of the whole wardrobe measurement to the valuation. 8% said clearly.
Analysis: It takes time for the overall wardrobe to become popular
The concept of the overall wardrobe has already been introduced. At present, there are many brands that focus on the overall wardrobe on the market, but it still takes time to wait for the whole wardrobe to enter the hearts of the people and the houses.
In the eyes of consumers, the main reason why the whole wardrobe can not enter their own home is nothing more than two: First, consumers need to see the more mature development and market effect of the overall wardrobe, after all, the overall wardrobe is still new in the domestic market. Even if you choose, you will start with a smaller size. Second, consumers think that the overall wardrobe and small apartment are not available, the room area is not enough to use the whole wardrobe. Therefore, if the whole wardrobe business wants to open the door of the consumer, we must start with the concept of the overall wardrobe, abandon the concept of "not big", and display more practical wardrobes that fit the consumers.
Another problem that arises in the pricing of cabinets also appears in the overall wardrobe, which is the conversion between measurement and pricing, which most consumers consider opaque. Or even if the consumer knows the base price or unit price, it can't keep up with the designer's calculator and smoothly convert the measured value into the total price. The barriers in pricing should be eliminated by the merchants, earning the money they understand, and letting the consumers understand the money.
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