Gold dealer Tang Xianghui: walking on multiple legs

金牌场上经销商 唐祥辉

Gold medal dealer Tang Xiang

[Reporter] Usually, dealers will make some assessments when choosing a brand. Where do the gold medals attract you?


[Tang Xianghui] I have been doing bathroom for 15 years, but I have only done 2 years in gold medals. Why choose gold medals? First, the gold medal itself has a history of 12 years and it takes a long time. Another one is its quality, because I have been doing bathroom for 15 years, the quality of the brand is good or bad, I still get the quality, the quality of the gold medal is first-class, but its propaganda is relatively speaking compared with other brands. slightly less. So my goal this year is to double the sales.


[Reporter] What kind of strategies are there to achieve this goal this year?


[Tang Xianghui] is mainly diversified development, in addition to retail, but also on the shopping channel. Implement multi-channel development. Keep retail without losing money.


[Reporter] Like many people before, the property market is not very good, so the home industry is getting worse and worse. What do you think?


[Tang Xianghui] From the heart, I hope that this property market is in a downturn, why do I think so? Because everyone thinks that the building materials industry is profitable and wants to squeeze into this industry. Every industry has a peak, just like buying stocks. He doesn’t rise indefinitely when there is always a fall, just like a mobile phone. So many brands of air conditioners have shuffled cards. In the end, there are a few big brands left. He will naturally eliminate them. I think at least 40% of this year will be eliminated. It depends on who has no confidence, that is, whether it is suicide or homicide.


[Reporter] What kind of support do you hope the 2012 gold medal can give dealers?


[Tang Xianghui] My thoughts are very simple. I have a heartfelt question about the requirements in the factory. As long as he can survive, this is my greatest blessing. If China’s 10 sanitary brands can still exist, this is my greatest blessing. . Because it is very cruel now, it is good to be able to survive. It is also essential to properly invest in all aspects of the Internet. Many people now believe in the Internet. If you are not the top ten sanitary brands on the Internet, he will not recognize you. I think this investment should be in the first place, no matter which piece of advertising you put in, but the advertising of the computer network should be in the first place.

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