Individuation and segmentation of the market, cosmetic bottles are designed for men's and women's markets, respectively, to demonstrate different packaging personality. Recently, Japanese wine companies in the traditional bottle market for men’s consumer groups designed wine bottles that target women’s consumption habits and are widely welcomed by the market.
Currently, beverage bottles, food bottles, and other bottle shapes are basically single on one product, and do not distinguish between market consumers. We believe that beverage bottles and food bottles will be designed in the future in the same way as cosmetic bottles. Different bottle shapes and appearances will be designed according to different customer groups. They will be closer to consumers and win consumers' favor. In this process, companies that have taken the lead in adopting this new packaging strategy will also get more opportunities.
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