With the development of e-commerce in the furniture industry, almost every company in the overall furniture industry has its own official website, but there are very few enterprises that actually carry out e-commerce. The sales of the whole wardrobe furniture are still in the traditional specialty stores. Or the store is mainly. Enterprises access the Internet, only to attract customers, expand brand promotion and carry out some simple pre-sales services.
From the traditional sales model to the combination of e-commerce, it has become the future development trend of the home industry. For enterprises, it is not the question of whether to choose e-commerce, but the choice of e-commerce road, in order to ensure the growth of online benefits, without affecting the sales of stores and the promotion of brands. How to combine enterprise e-commerce with physical stores?
At present, most of the whole furniture brands have been joined by dealers. Online sales will inevitably affect the interests of dealers. Secondly, not all brands can establish an e-commerce website that is completely their own. Most of them are aligned with Taobao. The way to promote the construction of its network channels. Even those who own their own online shopping malls, when choosing online shopping, are mostly out of low price awareness. For high-end furniture, whether e-commerce will affect brand positioning is worth pondering.
The combination of e-commerce and physical stores is an inevitable trend of enterprise development. Due to the serious problems in the furniture industry, the first step is to set up distribution stores in various places following the expansion of stores. Setting up distribution stores is the first need for furniture manufacturers. The solution is the logistics problem of product transportation. Consignment costs are high and often subject to the execution and scale of the courier company. In addition to the transportation process manufacturers can not control, it is easy to cause damage or loss of products, more manufacturers are faced with the lack of cargo delivery companies can not start, the average product logistics cost and logistics time for a small number of shipments has increased greatly; but if a large number of goods Shipped there, but can not guarantee the corresponding sales, inventory has become a new burden; the second, the establishment of manufacturing points in various places. The establishment of manufacturing points and sales points in various places enables manufacturers to increase the production and control of products, and can not grasp the process of production and short-distance transportation without the courier company. However, the establishment of manufacturing production points in various places means that rents, re-recruitment management and production personnel are required. Such huge human and material resources are supported at the rear, otherwise it will be difficult to form.
Changxing Mingwang Rubber & Plastic Technologies Co.,Ltd. , https://www.cxmingwang.com