Li Weiyang, Assistant General Manager of Levis
Levi's , originally one of Hollywood's most famous set designers, has produced countless amazing space effects under his ingenuity, and it was a coincidence that he began to get involved in the furniture industry and founded the classic Levi's furniture. .
Chengdu Levi's furniture inherits the classic and innovative, combining the solid wood furniture culture with the furniture store with the concept of “Impression Hollywoodâ€. It displays the Levi's scene furniture store from the perspectives of sight, hearing and touch, allowing consumers to buy. At the same time of furniture, it also feels a rich atmosphere of furniture culture, thus creating Chinese American furniture with life and cultural connotations. As everyone knows, Levi's always emphasizes originality, and has invested heavily in the excellent design team of the coastal and even the world to cooperate with the company's design research office to ensure the unique charm of Levi's. For this reason, Levi's furniture has made considerable achievements in high-end hotel furniture, and goes hand in hand with civilian furniture, becoming a banner in Sichuan solid wood furniture.
Chinese families should have a complexion of solid wood furniture , so the popularity of plate furniture is over, and the solid wood has a comeback. It is true that today, with more and more attention to the health of the home environment, solid wood furniture is liked by Chinese families because of its environmental health and beautiful design. However, the various solid wood concepts on the market are fascinating, how do consumers choose solid wood furniture? Li Weiyang, assistant general manager of Levis, told reporters that furniture can be divided into panel furniture, panel wood furniture and solid wood furniture. The so-called panel furniture is made of melamine board, and the combination of board and wood is MDF board veneer. Combined with a solid wood frame. Ordinary consumers are not very familiar with the wood, it is easy to be fooled, here you can tell you a few points to note: First, look at the scar first. All solid wood furniture has natural color difference, its color and texture have certain differences, and the appearance of solid wood veneer furniture is few, its texture is clear and even better than all solid wood furniture; second, knocking a few wooden surfaces by hand, Solid wood pieces give a crisper sound, while wood-based panels have a low sound. General Li further explained that there is a small crack or a tree knot. This is the inevitable "ç‘•ç–µ" of solid wood furniture, but it is this "imperfection" that is the natural logo of solid wood furniture.
When talking about the development of the solid wood furniture market in 2012, Mr. Li said that the civil market is sluggish and competition is intensifying. In addition, factors such as rising labor costs and rising raw and auxiliary materials have made the company quite helpless. Faced with the growing scarcity of timber resources, many companies have begun to extend their reach to the upstream forest industry. It is understood that Levi's has been a partner in many countries such as Malaysia and Australia. Levi's also took precautions and began to seek mountains in the northern Sichuan region, hoping to cultivate forest resources for sustainable development.
In the face of the current environment, Levi's constantly upgraded its technical means, on the one hand, constantly innovating. General Li told reporters that Levi's is constantly upgrading its technical means, hoping to make the wood not absorb water during the production process, and let the wood charcoal reach 95% of the pores closed, thus reducing the phenomenon of deformation and cracking. According to General Li, Levish is about to launch a series of pure solid wood products, intensively along the road of solid wood, and will begin to boldly try e-commerce.
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