Intelligent POS Machines Pay Third Party to Pay New Blue Ocean

According to the “China Smart POS Industry Topics Analysis 2017” released recently by the Internet research organization Analysys Think Tank, the penetration rate of the domestic smart POS market is only 1%. In the highly competitive third-party payment industry, it is a new blue ocean with huge potential. For merchants, the evolution of traditional POS machines to smart POS machines is similar to the process of upgrading traditional mobile phones to smart phones. The price of a traditional POS machine is a few hundred dollars, while that of a smart POS machine is 1,500 to 3,000 yuan. However, the sale of hardware is not the only profitable point for smart POS machines. The report points out that smart POS machines can provide various services such as customer marketing, membership management, and data analysis to meet the market demand of merchants and open up the profitability of value-added services. The report believes that with the development of mobile internet and mobile payment, offline business and online business are increasingly integrated, which in turn forced merchants to upgrade their store management. Smart POS machines can be a powerful tool for upgrading store management. According to the report, in the smart POS market in China, Lacala has the largest coverage, covering more than 300 cities across the country and covering 3.5 million merchants. The continuous growth of the mass consumer market in the future has laid a solid foundation for the rapid development of the smart POS industry. According to the data from the State Administration for Industry and Commerce, as of the end of 2016, there were a total of 87.044 million market players across the country, and 16.513 million new market players were added year-on-year. 11.6% growth.