It’s not the first time we’ve seen excessive packaging being used. After all, we’re a packaging company, and finding smart solutions for businesses is what we do best. Our annual “Bad Packaging” competition also highlights poorly packaged items — whether it's over-packaging, under-packaging, or just poor execution.

Reducing the amount of packaging while still ensuring high-quality protection, or even finding a completely new solution, is where Kite can really make a difference. Recently, we came across a story that really caught our attention: an Amazon customer was shocked to find 45 feet of paper packaging inside an oversized box — all for a £9 wall calendar.

Seeing such examples of over-the-top packaging makes us want to remind everyone about simple, effective, and often cost-saving solutions that don’t leave customers frustrated. It’s not just about saving money — it’s about creating a better experience for your customers and reducing environmental impact.

For items like calendars, a simple mailing solution could be the way to go. Take our waterproof, bubble-lined weather-mailer, for example. These mailers are 100% recyclable, lightweight, and help keep postage costs low while still protecting your goods.

Alternatively, you could use a grey polythene mailing bag — a highly cost-effective option for many businesses. Pairing it with a “DO NOT BEND” sticker ensures that items like calendars stay flat and undamaged during transit.

You might also consider book wrap mailers, which are an affordable and presentable one-stop solution. They offer great protection and streamline your packing process, making them ideal for a wide range of products.

If you're looking for something more advanced, our wrap and hold system is a great choice. It eliminates the need for extra void fill and in-box solutions, offering a secure, universal packing method.

Just remember to choose the right size for your product — and if you need help, our expert team is always here to assist. Whether you're looking for eco-friendly options, cost-effective solutions, or something in between, there's a perfect packaging choice for every business.

For more information on Kite Packaging and their full range of products and services, visit www.kitepackaging.co.uk.

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