Facilitate the development of wine bottles

[1] Vigorous wine labels are affixed on the outside of the bottle. Young consumers do not pay much attention to the year and type of wine. Therefore, the description of the wine label tends to be simple. For example, the Jakes Fault is only indicated on the wine label as Shiraz. Virgin Company only indicated Chardonnay and Syrah.

[2] New wine products will be packed in small packages for easy portability. Considering that more than 60% of U.S. households do not have corkscrews, the current wine packaging in the US market has already seen rotary bottle caps and smaller bottles. Some businesses try. Packed in aluminum cans.

[3] A ten-dollar bottle of wine is considered most suitable for price-sensitive young consumers who want to buy value for money and do not want to buy bargains themselves.

[4] Wine box packaging, which has been popular for decades, is now undergoing reforms. The new generation of brewers usually pack the award-winning top wines in pouches and boxes. The plastic bag is accompanied by a faucet-like switch that allows the wine to flow out without letting air in, so as not to detract from the flavor of the wine. This boxed wine can be stored for more than a month after opening, it is convenient for people who drink occasionally, unlike bottled wine, which can only be kept for several days after opening. Currently, boxed wine accounts for approximately 15% to 20% of US wine sales.

It can be seen that successful packaging does not require the use of state-of-the-art packaging materials. A simple change in shape can result in differentiation of the product market and thus win business opportunities in the fierce market competition.

Reprinted in Chinese bottle net