Analysis of the Status Quo and Prospects of E-commerce in China

With the development of the times and the advancement of science and technology, from the original manualization to mechanization, from mechanization to industrialization, and from industrialization to the current informationization, the main economics of the era of the era is taking a new look around social development. With the upgrade and transformation, China's economic development has shown a promising and promising situation.

The introduction of the Internet has accelerated the pace of the information age, and has set off a revolutionary development tide in China. The e-commerce model derived from informationization has become one of the industries with rapid development, high value-added rate and a large number of employees. The rapid rise of the e-commerce industry is inevitable under the law of market economy development, plus the national government The guidance and support of the new economy has developed into a new economic growth point known to the Chinese people. With the characteristics of low operating costs, wide channel expansion and high development effectiveness, more and more industry companies are beginning to realize that through information technology. Building your own e-commerce "world", a strong industry atmosphere means that the era of e-commerce industry has arrived.

In response to this market change, the packaging industry, as one of the pillar industries of the country, is a representative symbol of traditional industry. Since the "Twelfth Five-Year Plan", the state has called for a high-level deep integration of industrialization and informatization, and vigorously promoted the sustainable development model brought about by the "two integrations", and successively formulated various supporting policies and measures, from traditional industries. Enter the smart industry and complete the overall transformation and upgrading of the industry. In order to usher in the development of the traditional packaging industry, we must review the situation and adapt to the market, join the army of e-commerce development, and use the characteristics of e-commerce convenience, coordination and security to quickly guide and enhance the application of the industry as a whole in information technology. Breaking through the barriers of traditional business trade, enhancing the competitiveness of the market in the enterprise, and paving the way for the display of light on the international stage.

I. Current Situation and Analysis of Industry E-Commerce China's packaging industry has a relatively short start-up time compared with European and American countries. Small and medium-sized packaging enterprises have not yet got rid of the shackles of traditional business methods. The competition in the industry is fierce and disorderly, and the homogenization problem is serious. Property rights protection, brand concept and marketing means, the awareness of information application rate and e-commerce awareness is not high, the overall development situation and the world mainstream are quite different, the industry's overall development is increasingly clustered, and it is urgent to find a breakthrough. current situation.

The birth of the e-commerce model can be said to awaken the world's understanding of the new economy. Vigorously promote the integration of informatization and industrialization, and the two-in-one integration and promotion work has achieved remarkable results. According to statistical data analysis, as of 2013, the number of Internet users in China has exceeded 600 million, which provides sufficient base resources for the development of e-commerce and has become the preferred development direction for the industry. For the packaging industry, it is impossible to develop from the outside world. If industry companies want to hold high the banner and seize market competitiveness and commanding heights, e-commerce will undoubtedly become an effective development driver. Packaging e-commerce will face challenges and a new opportunity. In this period, whether to choose to stick to the tradition or to be innovative, will determine whether the industry enterprises can reach a higher level.

Second, the main problems and solutions in the industry 1. The degree of informationization of enterprises. The development of e-commerce requires the guidance and promotion of government and industry institutions, but the main key lies in the participation of enterprises. The degree of informationization of enterprises is directly related to the development foundation of e-commerce. The packaging industry generally has problems such as low level of information management, inadequate information institutions, insufficient investment in information construction, excessive construction costs, and inadequate computer network management in business management. Strengthening the correct understanding and development of e-commerce can be achieved. The exemplary role of the industry in industrial convergence;

2. The environment and conditions of the information network. At present, the industry lacks the core technology creation capability with independent intellectual property rights, especially in the development of software and hardware products in the packaging industry. The number of exclusive software products suitable for the packaging industry is small, and the follow-up force is not substantial. In the value-added field of information integration, the online transaction credit system is imperfect, and the domestic service level is relatively low. In addition, due to economic strength and technical reasons, the infrastructure construction of the network is still relatively slow and lagging. The quality of the established network infrastructure is far from the requirements of e-commerce.

3. Problems in developing network services. At present, e-commerce in the packaging industry is mainly reflected in two major areas: consulting services and trading platforms. There are many portals for consulting services in China, mainly serving the packaging industry. Among them, the consulting service led by China Packaging Network has become the industry's recognition. On the trading platform, the trading platform as a vertical type has not been implemented. This industry should effectively solve the problem of trade and circulation of packaged goods, open up a professional online trading green platform that belongs to the industry, and open up market development channels for industrial enterprises;

4. The problem of working talents. The packaging industry is an industry that covers a wide range of industrial chains. The demand for talents is also huge. The lack of professional talents has become a major bottleneck for its development. Industry organizations should fully recognize their responsibilities, and actively build talent training incubators on the level of overall development of the industry, and transport talents for e-commerce for packaging industry institutions and enterprises to ensure the implementation of the industry transformation and upgrading needs.

5. Training issues start at the grassroots level. The classification training is gradually carried out around the three levels of concept, strategy and operation of e-commerce application of packaging enterprises. At the same time, it will take advantage of the integration of China's packaging network information resources, serve the network marketing of small and medium-sized enterprises, and vigorously promote the application of e-commerce for the industry, and explore a way to learn. Recently, the Zhejiang Packaging Technology Association and China Packaging Network jointly set up a training center, which will actively promote the integration of the packaging industry and e-commerce, strive to create favorable conditions for the transformation and upgrading of packaging enterprises, and promote the construction of Zhejiang packaging e-commerce talent system. The cultivation of composite packaging e-commerce talents has opened a new page for enterprise e-commerce application training. With the establishment of the cooperation mechanism between the two parties, Internet technology will become the main driving force for the deep integration of packaging informationization and industrialization. In the field of packaging e-commerce, enterprises will innovate business models, expand sales channels, realize transformation and upgrade, and promote enterprise e-commerce applications.

6. Coordination of the issue. E-commerce is a collection of business activities spanning many sectors such as industry and commerce administration, customs, insurance, finance, taxation, banking, and other regions. In order to ensure the smooth implementation of e-commerce, China Packaging Federation, which shoulders the responsibility of e-commerce application promotion in China's packaging industry, is responsible for e-commerce. E-commerce committees must standardize standards and rules, administrative frameworks, and strong integrated organizational capabilities.

III. Analysis of the development trend of packaging e-commerce With the improvement of the infrastructure of e-commerce in China, the support environment is gradually becoming more standardized, the depth of e-commerce for packaging enterprises is further expanded, and the continuous innovation of network technology restricts the development of e-commerce in the packaging industry. The bottleneck is expected to be alleviated and gradually resolved. E-commerce is a new business model in which the world economy is developing as the mainstream. It is an important part of the modern service industry. It has the characteristics of high information technology, high added value, low consumption, low pollution, intensive human resources and high international level. The development of e-commerce is an important measure to implement the scientific development concept and accelerate the transformation of the economic development mode. The combination of e-commerce and traditional industries will bring vitality and vitality to the development of the packaging industry while deepening the practical application of e-commerce. In the field of e-commerce, enterprises innovate business models, expand sales channels, and achieve transformation and upgrading, Internet technology will become the driving force for promoting the in-depth integration of packaging informationization and industrialization. To develop e-commerce, it is necessary for government departments to further deepen the representation of e-commerce. Innovate business models, increase policy support and foster efforts, promote the linkage between block economy and e-commerce, and promote the block economy to expand the market.

IV. Conclusion In summary, we are faced with the era of e-commerce and should firmly grasp this opportunity. After more than ten years of development in China's packaging e-commerce, the achievements in platform and service are obvious to all, but as a package e-commerce platform, it is gaining momentum in the development of mobile networks.

How to adapt to the trend of widespread use of e-commerce, how to make e-commerce in the overall solution of packaging and printing products can reflect its irreplaceable importance, how to make China a world packaging power. We have to go a long way, and we need to work together again.

The development of packaging e-commerce is still in its infancy. We believe that we should examine ourselves, position development, rely on continuous innovation of industrial technology, innovate business models, vigorously develop e-commerce, and achieve new breakthroughs in enterprise market development. Entrepreneurs with new ideas and development directions will be able to dominate themselves with practical actions. Tomorrow. Our goal is to establish a foothold in Zhejiang, lay out the country, and go global. In the near future, I believe that China's packaging e-commerce industry will become one of the competitive industries, and our e-commerce road has a long way to go.

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