Jinma Kaixuan Group pioneered the business model of “the market drives the industry to gather a complete industrial value chain to form an industrial clusterâ€, and undertakes the transfer of the furniture industry to create the international brand of Jinma Kaixuan Home CBD. In 2010, more than 1,200 companies from Hong Kong, Shenzhen and Chengdu were introduced to build a 10,000-mu furniture manufacturing base on the periphery of the project, which led to the integration of the home industry chain in Wuhan and surrounding cities, forming a chain of furniture industry bases such as Hong'an, Hanchuan and Qianjiang. Hubei home industry cluster.
China Wuhan International Furniture Fair has become a national-level exhibition brand. It is held in the spring and autumn of each year. Functional layout, first, professional pavilion area, layout of mahogany furniture hall, office furniture hall, sofa sleep furniture hall, furniture accessories and custom furniture hall, original and auxiliary materials exhibition hall and other professional exhibition halls; second, storefront exhibition area, including international 200,000 square meters of famous shop street, 50,000 mahogany furniture hall, 120,000 boutique city, 350,000 wholesale city, etc. Third, supporting service area, including finance, communication, hotel, modern business, logistics and association, culture, etc. Festival, office furniture festival, mahogany furniture culture festival and other series of themed activities. An expert forum was held to make the exhibition an ideal stage for realizing insights from authoritative sources at home and abroad. Carry out furniture brand value evaluation and furniture standard release, and make the exhibition an authoritative highland for brand certification, promotion and operation.
The operation mode of China Wuhan International Furniture Fair is the brand leader. The brand is the soul of the exhibition, using the existing brand advantage to attract domestic and international well-known furniture brands, forming a global furniture brand highland; second, the exhibition store linkage. Adopting the three-dimensional mode of professional exhibition hall + exhibition hall + well-known enterprise exhibition hall to realize the synergy of exhibition shop linkage; the third is the integrated operation of experience store, e-commerce and modern logistics and physical affairs; the fourth is to comprehensively use mass media, online media and each A new kind of media, comprehensive promotion in a comprehensive way, to maximize the value of the brand; fifth is the service to win. The service creates value, and the exhibition provides high-quality services to exhibitors, consumers and participants from all walks of life to achieve a win-win situation for stakeholders.
The value of China Wuhan International Furniture Fair is to promote the exchange and interaction between buyers and suppliers, to promote the further optimization and upgrading of the furniture industry chain, to promote the healthy and rapid development of the furniture industry in Hubei and the central region, and to achieve the best combination of market and industry. To stimulate the vitality of the market, the efficiency of the exhibition industry is generally 1:9, which can effectively promote the rapid development of related industries and promote the transformation of regional economy to service-oriented; the third is to create benefits for consumers. During the exhibition, many brands reward consumers with the best price. Consumers shop for goods, broaden their horizons and enjoy shopping.
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