**Equipped Cool Outdoor News - Daily Broadcast**
**North’s First Global Event "NEVER STOP" | Video Captured Across Ten Countries Worldwide**
On September 29, in US local time, THE NORTH FACE (North) officially launched its first global event titled “NEVER STOP.†The campaign will run throughout the fourth quarter and will be available across ten countries, including the United States, Canada, Germany, the UK, France, China, South Korea, Australia, Nepal, and Singapore. Targeting outdoor enthusiasts, this initiative aims to celebrate the spirit of exploration—whether you're an experienced mountaineer or someone enjoying a quiet campfire. The message behind “NEVER STOP†is that human curiosity and the drive to explore are endless.
**Girl with Daddy Camping with Fire – Maple**
Moli, the god of camping, spent quality time with her dad. Fans of “Daddy’s Back†might remember how skilled Ollie’s father was in cooking. This time, check out what the champion dad brought for Ollie. A sharp-eyed netizen noticed that the stove on the far left is an official feast pan set—perfect for family cooking. It includes a frying pan for soft-boiled eggs and tender steaks, plus a small pot that's easy to carry and doesn’t take up much space. Other images show T3 teapots and 215 cauldrons from Fire Maple. The star effect is undeniable. What do you use when you go out?
**Smart Riding Market Gains Momentum: Mushroom Brothers Secures 6 Million RMB in Angel Funding**
Recently, Yin Futing, co-founder of the “Mushroom Brothers,†revealed that the company has successfully raised 6 million yuan in an angel round of funding, though details about the investors remain undisclosed. With smart wearables becoming increasingly popular in China—ranging from wristbands to smart insoles—intelligent bicycles have also gained traction in recent years. Chen Sen, founder of Mushroom Brothers, has over 20 years of experience in the bicycle and outdoor industry, with a nationwide and international network of contacts. Yin Futing, with more than a decade of experience in outdoor brand management, understands the current Chinese market well. Mushroom Brothers has partnered with leading companies such as Shanghai Phoenix Bicycle Group and Shenzhen Xi Desheng Bicycle Co., Ltd., as well as Guangzhou-based Denggao Leather Goods. These collaborations aim to bring smarter, more efficient cycling products to consumers.
**Events | Decisive Battles**
On October 6, 2015, a cross-country sprint master game will take place in Kuocangshan, Taizhou, Zhejiang. As cross-country racing gains popularity globally, the cross-strait and three-district cities have seen a rise in talent. More Asian athletes are now competing at the top international levels, including mainland runners like Yan Longfei, Dongli, Yunyan Bridge, Yang Jiagen, Xing Rugao, and others. On the Taiwan side, while some masters may not be familiar, their names are well-known among runners. This event promises a gathering of top athletes, featuring a 94% natural route that offers both scenic beauty and a challenging course for serious runners.
**2015 National Day Holiday Travel Forecast: 532 Million People in China**
With improved tourism policies and regulations, China’s travel environment continues to improve. The upcoming National Day holiday is expected to bring new growth in the tourism market. It is estimated that domestic tourists will reach 532 million, a 12% increase from the previous year, with domestic tourism revenue reaching 290 billion yuan, up 18%. Inbound tourism is expected to reach 3.9 million, while outbound travelers will hit 5.6 million. With a large number of travelers, family trips and youth groups dominate, placing greater pressure on safety measures. However, current tourism safety supervision methods remain largely traditional.
**Daily Broadcast Highlights**
- Vibram recently made waves with a luxury designer collaboration at Beijing Design Week.
- If you bought gear but can't climb? North and other brands offer training programs with product purchases.
- GORE-TEX® is launching an outdoor festival with a customized Gore backpack just for you.
- How can you join the 35-year-old Northern Horse Leading the Way Run?
- Wilson has launched its first smart basketball, ushering in a new era of smart sports.
*For more updates, visit [zhuangbeiku.com/blogs/1724](http://zhuangbeiku.com/blogs/1724) and explore the latest in outdoor innovation.*
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